Nikki Sequeira
Klaviyo
Nikki Sequeira
Nikki Sequeira is a content writer and brand marketing strategist for startups, ecommerce brands, and small businesses. When she's not helping companies tell their stories, she can usually be found exploring the beaches and forests around her hometown, Victoria, British Columbia, Canada.
Posts by this author
On a salmon background that fades into lavender on the right side of the image, white copy reads, "prep to prosper: tasks to tackle for a record-breaking BFCM."
Nikki Sequeira
Aug 15, 2024
10 tasks to tackle for a record-breaking BFCM

Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.

In dark lavender capital letters on a lighter lavender background, copy reads, "creative email segmentation strategies." The Klaviyo flag appears in the background of the text in even lighter lavender.
Nikki Sequeira
Jul 18, 2024
13 effective email segmentation ideas & strategies

Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.