Nikki Sequeira
Klaviyo
Nikki Sequeira is a content writer and brand marketing strategist for startups, ecommerce brands, and small businesses. When she's not helping companies tell their stories, she can usually be found exploring the beaches and forests around her hometown, Victoria, British Columbia, Canada.
Posts by this author
Nikki Sequeira
10 tasks to tackle for a record-breaking BFCMAug 15, 2024
Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Nikki Sequeira
9min read
Nikki Sequeira
Use AI to optimize formsAug 5, 2024
AI can be a valuable way to optimize your sign-up forms. Learn how tips such as finding the best display time and running an A/B test can help you.
Nikki Sequeira
6min read
Nikki Sequeira
13 effective email segmentation ideas & strategiesJul 18, 2024
Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.
Nikki Sequeira
17min read