Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

AI tools are a great way for small businesses to optimize campaigns. Look at our list and see how these tools can complement your marketing strategy.

Learn 8 product bundle strategies for differentiating your brand. See how tactics like simplicity and smart product pairings can increase AOV.

Check out our list of Black Friday/Cyber Monday promotional sales ideas. Learn why strategies like influencer partnerships or FOMO deals are worth trying.

From gift guides to product bundles and promotional quizzes, these 10 Hanukkah marketing ideas will help you stand out this holiday season.

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.

Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.