Mae Rice
Senior content marketing manager-Klaviyo
Mae Rice
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
May 5, 2023
How to build a multi-channel community

To really unlock the next level of growth for Sanzo, the founder needed a community. Here’s how he got it to work, fast.

Mae Rice
May 4, 2023
How to break $500K in revenue—without paid ads

Graza sold out during their first week in business, bringing in $100K in revenue. Three months later, they’d passed the $500K in revenue mark. Here’s how.

Mae Rice
May 4, 2023
How Klaviyo helps CMOs

“Even if Klaviyo is a big portion of your software budget, it’s worth every penny—it’s like a sidekick to growth strategy.”

Mae Rice
Apr 28, 2023
How to hire email marketing experts

An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.

Mae Rice
Mar 28, 2023
Facebook retargeting: worth it?

“I realized, this is all messed up. We need to change our model completely because of this iOS update.”

Mae Rice
Mar 14, 2023
How Linksoul built a standout SMS marketing program

Golf apparel brand Linksoul built an SMS marketing program that got 20K subscribers in its first few weeks. Read how and increase your subscribers.

Mae Rice
Jan 12, 2023
How a “heartbeat” of daily emails can power growth

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

Mae Rice
Dec 14, 2022
DTC isn’t dead. It’s evolving.

DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.

Mae Rice
Dec 2, 2022
Customer relationships matter more than anything

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.