Ivana Prodanovic
Klaviyo
Ivana Prodanovic is a knowledgeable and diligent web content editor with over two years of experience in content planning, creation, and optimization. She successfully leads teams of writers and ensures smooth production from keyword research to publication.
Posts by this author
Ivana Prodanovic
10 steps to a VIP program that keeps customers coming backOct 23, 2024
Creating a VIP program is a great way to reward your most loyal customers. Learn about steps like early access and strategies like using partnerships.
Ivana Prodanovic
12 A/B testing ideas for email, SMS, & formsOct 9, 2024
Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.
Ivana Prodanovic
15 Christmas email marketing ideas with examplesSep 26, 2024
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.