Emily Roberts
Klaviyo
Emily Roberts
With a passion for understanding human experience and good design, Emily Roberts graduated from UCSC with highest honors in Anthropology & Art History. She capped it off with a Graphic Design certification before beginning a 10-year career in eCommerce marketing and design in the fashion industry. Emily now heads the Customer Retention Strategy division at Roswell Studios, bringing human-driven strategy and a nuanced approach to email marketing, catering to brands across industries, including beauty, fashion, and food. She lives in the sunny, and sometimes on fire, county of Sonoma in California with her two kids, a cat, and a beloved husband (who never does the dishes). She collects houseplants, and loves hiking and friends who never move away, despite the fires.
Posts by this author
Emily Roberts
Aug 27, 2020
What’s a lookalike audience?

Find out how to identify your best customers based on CLTV and use them in Facebook Lookalike audiences to grow your list.