These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

How did Cyber Weekend stack up for brands in 2021? While Black Friday sales were down for many, over 160K Klaviyo customers saw major growth.

Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.

Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.

Author’s Note: If your business is already GDPR-compliant, skip ahead to the section called “Ecommerce and GDPR: 2 years on.” For those of you who are new to selling into the United Kingdom (UK) or European Union (EU) or starting a new job in ecommerce, keep reading to learn more about the General Data Protection […]

Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]