What is “clicked SMS”?

“Clicked SMS” is a metric that tracks how many subscribers clicked on a link within your SMS message. It helps you measure engagement and assess how well your SMS campaigns and automated flows are performing.

By analysing clicked SMS data, you can start to recognise what success looks like with your SMS campaigns.

What is the difference between clicked SMS and SMS click rate?

Both clicked SMS and SMS click rates show how many subscribers engaged with your messages. “Clicked SMS” is the total number of subscribers who clicked on a link in your message, while the SMS click rate is the percentage of recipients who clicked on that link relative to the total number of messages delivered.

How to increase SMS clicks

1. Use a single CTA

To boost SMS clicks, keep your messages focused on a clear goal and use a single call to action (CTA). A single CTA helps you keep the message short, making it easy for subscribers to take immediate action without feeling overwhelmed, leading to more clicks.

Equally important is the destination of your CTA link. Lead subscribers to a page that matches the context of your message. For instance, if you’re promoting a specific product, link directly to that product page, rather than a category page.

2. Use AI to compose messages

Klaviyo’s SMS assistant speeds up writing engaging content for all your SMS campaigns throughout the customer journey stages. It’s designed to quickly generate compelling SMS copy that drives clicks while maintaining compliance with industry and carrier regulations, including avoiding any prohibited content.

Klaviyo’s SMS assistant takes the guesswork out of writing effective messages and gives you peace of mind with its built-in compliance checks. Plus, it’s a great time-saver and can be a reliable source of inspiration, helping you deliver impactful texts every single time.

3. Personalise beyond first name

True SMS personalisation goes beyond including someone’s first name in a text. Create more defined SMS segments based on:

Engagement with SMS and/or email
Products ordered or viewed
Last order date
Demographic data
Subscriber status
Quiz or survey responses

Run effective SMS campaigns and automated flows with Klaviyo. Use Klaviyo to send compelling messages, shorten links, and segment your audience with dynamic data.