What is a subscriber?

A subscriber is someone who opts in to receive regular email or SMS updates from your brand, like newsletters or promotional messages featuring your products or discounts.

Subscribers join your email or SMS list by providing their email address or phone number, typically through a sign-up form on your website.

How to create a subscriber list

Use the following steps to build quality lists of subscribers who are most likely to convert:

  1. Create a sign-up form: Set up a sign-up form on your website so visitors can easily opt into your contact list.
  2. Make a compelling offer: Give your visitors an incentive to subscribe to your content, like a promo code, giveaway, or early access to products.
  3. Use double opt-in: Send your subscribers a confirmation message after they sign up to get their explicit consent to receive your updates. This way, you’ll get subscribers who are more likely to purchase your products since they’ve clearly expressed their interest.
  4. Segment your subscriber list: As you grow your contact list, group your subscribers into different segments based on criteria like their purchase history, interests, or location. This approach guarantees your content is highly targeted and relevant to each segment.

3 benefits of growing your subscriber list

Building a subscriber list comes with benefits, including:

  1. Increased sales and higher ROI: In 2023, SMB brands ranked email as their top ROI-generating channels. As your customers get highly personalised offers they’ve chosen to receive, they’re more likely to follow through with a purchase.
  2. Top-of-mind awareness: Your subscriber list is a group of people who have opted in to hear from you regularly. Every time they do, it’s a reminder that your brand can solve certain problems in their lives.
  3. Data ownership: Email and SMS are owned marketing channels, unlike Instagram or TikTok. You’re fully in control of your subscriber data, and no third party can affect your marketing efforts with an algorithm update or a policy change.

Are you ready to start building powerful subscriber lists that convert? Sign up for Klaviyo for custom web forms, segmentation features, and over 350 integrations and APIs to acquire new subscribers in no time.

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