Go beyond the traditional customer data platform

A customer data platform (CDP) is a centralised system that unifies customer information from multiple sources, creating a single source of truth. By consolidating, structuring, and making data actionable, CDPs help businesses streamline marketing, service, and analysis efforts.

Klaviyo’s Data Platform goes beyond traditional CDPs by integrating data unification, advanced analytics, and real-time activation into one marketer-friendly solution. This simplifies workflows, saves time, and fosters deeper customer relationships.

The Klaviyo Data Platform is purpose-built for marketing and customer service teams, featuring an intuitive no-code interface, pre-built integrations, and rapid setup. While traditional CDPs often require months of implementation, Klaviyo is up and running in hours—delivering value almost immediately.
Klaviyo also stores customer data indefinitely at no extra cost, enabling businesses to access a lifetime of insights for smarter segmentation, personalised campaigns, and in-depth reporting.

The Klaviyo Data Platform employs advanced infrastructure to store lifetime event data for every customer. This comprehensive data repository provides businesses with a 360-degree view of customer behaviour, enabling real-time analysis, hyper-personalised experiences, and dynamic segmentation.
With fast, reliable access to granular insights, Klaviyo helps businesses unlock the full potential of their data.

By integrating data unification, analytics, and activation into one seamless solution, the Klaviyo Data Platform accelerates and enhances marketing workflows. Say goodbye to disconnected tools and hello to actionable, clean data that powers segmentation, personalisation, and reporting.
From tailored customer campaigns to real-time optimisations, Klaviyo ensures every interaction is impactful.

Most Klaviyo Data Platform features are ready to use within hours, without the need for extensive technical expertise. For advanced integrations such as APIs, setup times may vary depending on your team’s resources.

If your customer data is scattered across multiple tools, making it difficult to unify, analyse or act upon, a CDP like Klaviyo’s can help. By consolidating data into one platform, Klaviyo empowers businesses to create personalised customer experiences, drive growth and make data-driven decisions.
Klaviyo’s flexible and scalable design makes it suitable for businesses of all sizes, from start-ups to enterprises.

Yes! Klaviyo’s user-friendly design ensures that even small businesses can leverage advanced data capabilities without needing a dedicated technical team. It’s an ideal solution for brands seeking to unify customer data and execute sophisticated marketing strategies.

Yes, the Klaviyo Data Platform is designed for businesses of all sizes, from start-ups to enterprise-level brands. Its infrastructure is built to handle complex, high-volume data environments, making it ideal for fast-growing and established businesses alike. Leading brands across industries already trust Klaviyo to scale alongside their success.

As part of its continued investment in supporting global brands, Klaviyo is expanding its regional infrastructure with EU Data Residency. Beginning September 15, 2026, eligible new contracted customers can participate in Limited Availability and be provisioned directly in Klaviyo’s Germany-based EU environment, with customer data stored in the EU from day one. Customers will have access to Klaviyo for Marketing, Marketing Analytics, Advanced KDP, and Klaviyo Social.
Existing US-hosted accounts cannot be migrated during Limited Availability. Migration is on the roadmap, with Klaviyo expecting to begin enabling migrations in Q1 2027.