Stay on top of performance
Track revenue, engagement, and growth across every channel with pre-built dashboards that give you an instant view of business performance.
Grow fast with customer analytics, insights, and personalisation
Make your best moves automatically. Predictive analytics reveal valuable opportunities, and AI personalization instantly takes action—driving loyalty and revenue at scale.
See how you compare
Performance is easier to understand with context. Personalised benchmarks show where you're ahead and where there's room to grow.
Understand every journey
Follow the customer journey from the first click to repeat purchase, using funnel and cohort analysis to identify patterns, drop-offs and opportunities.
Stay one step ahead
Instead of reacting after the fact, use predictive analytics to forecast lifetime value, churn risk, and the next purchase date for every customer.
Trusted by 205,000+ brands
Deliver smarter personalisation, powered by your data
Send the right message every time with deep personalization, purchase insights, and predictive analytics.
Know where to focus
Identify your best customers and biggest churn risks with customised recency, frequency, and monetary value (RFM) analysis.
Know what converts
Visualise how customers go from engagement to conversion with funnel and cohort analysis—filter by specific audiences to uncover patterns, spot drop-off points, and find new opportunities.
Know what’s next
Forecast what’s next with predictive analytics and Klaviyo AI—automatically refining audiences, optimising send times, and delivering messages on customers’ go-to channels.
Keep powerful customer insights in sight
From first click to repeat purchase, track every interaction across channels, segments, and seasons—so you always know what’s driving results.
Answer key questions at a glance with pre-built dashboards.
Take a deeper dive into campaigns, flows, product performance, and more with custom reports.
Gain clear insights into your marketing impact across touchpoints, with flexible attribution settings that apply retrospectively.
CUSTOMER SPOTLIGHT
Create the smoothest customer journey for every shopper
See what’s driving growth
Discover what’s driving purchase behaviour with advanced tools like funnel and cohort analyses, and multi-touch attribution.
Track every touchpoint
Track every shopper’s on-site behaviour, conversions, and Customer Hub checkouts, all in one place.
Catch customer issues early
Keep your customers happy—and coming back—with guidance from Review Sentiment AI.
Seize hidden opportunities all day, every day
Continuously hone your strategy for the biggest payoff with peer insights, testing, and tailored recommendations.
Fine-tune tactics through iteration, global holdout groups, AI-driven A/B testing, and audience optimisation.
Uncover opportunities with personalised benchmarks that show how your metrics stack up against peer brands.
Get personalised recommendations on best practices for marketing, deliverability, and targeting.
Upgrade to our advanced Personalisation features
Every Klaviyo Marketing plan includes powerful analytics tools from day one. But if you’re ready to get the most from your data, then it’s time to check out all the ways you can grow with advanced customer and product insights.
Additional analytics and reporting resources
Reach shoppers when they’re ready to buy with personalised send time
Learn about personalised send time
Understanding omnichannel attribution
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How to analyse performance
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Analytics FAQs
What analytics can I access with a Klaviyo Marketing plan?
Whether you’re using Klaviyo Email, SMS, Mobile Push, or Reviews, Klaviyo Marketing offers best-in-class reporting so you can measure marketing performance and growth. Easily track subscriber trends, marketing engagement, deliverability, and industry benchmarks through clear dashboards and customisable reports.
What analytics can I access with a Klaviyo Marketing Analytics plan?
Marketers need more than clicks and opens, so Klaviyo Marketing Analytics makes it easy to predict, personalise, and automate outreach based on customer behaviour and business trends.
What are my benchmarks based on?
Klaviyo provides detailed benchmarks so you can track your performance and opportunities for improvement compared with your personalised peer group. Benchmarks are based on anonymised data from businesses in your industry with a similar size, scope and market position.
How can I use AI in Klaviyo Analytics?
Klaviyo AI helps you unlock powerful insights and analytics, which fuel automated 1:1 marketing personalisation. Klaviyo Analytics features use AI to automate A/B testing, optimise audiences, deliver campaigns at personalised send times, summarise review sentiments, and more.
How is Klaviyo Analytics different from other analytics solutions?
Klaviyo Analytics connects your entire B2C CRM, so you can quickly and easily understand performance, identify opportunities, and optimise experiences across the full customer journey.
Can I customise Klaviyo Analytics?
Yes! Klaviyo Analytics gives you the flexibility to easily filter, customize, and export reports and dashboards.