The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest articles
Explore our most recent marketing insights, advice, and best practices.
Platform
Dec 20, 2024
Together with our customers, we’ve tackled challenges, unlocked opportunities, and launched new features that made lives easier and businesses stronger.
Customer data
Dec 18, 2024
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.
Customer data
Dec 18, 2024
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
Email marketing best practices
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
What is revenue per recipient (RPR)?Dec 11, 2024
Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.
Email marketing
9 steps to creating a resilient email marketing strategyDec 11, 2024
Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.
Email marketing
Amping up your order confirmation emailsDec 11, 2024
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
SMS marketing best practices
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
What is revenue per recipient (RPR)?Dec 11, 2024
Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.
SMS marketing
How to conduct an audit of your SMS programDec 10, 2024
SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.
SMS marketing
Boost performance by merging email + SMSNov 8, 2024
Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.
Marketing automation best practices
Learn how to scale customer relationships through campaigns, automations, and more.
Marketing automation
Marketing planning with Klaviyo analyticsDec 16, 2024
Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.
Marketing automation
Your consumer lifecycle marketing guideNov 12, 2024
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Marketing automation
5 ways to use Shopify Flow x KlaviyoOct 30, 2024
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
Research, benchmarks and tactical guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
We analyzed 143K brands so you don’t have to
Get our report for data-backed best practices, checklists of essential actions, and case studies to guide and inspire your growth.
13 road-tested ways to grow ecommerce revenue
Learn how to maximize your marketing strategy by activating your first-party data to more efficiently acquire and retain customers.
AI is buzzy, but is it living up to the hype?
We surveyed 1.5K ecommerce marketers around the world to find out.