3 last-minute ways to lift BFCM performance with Klaviyo AI

Can you hear the countdown clock tick? BFCM is just around the corner.

At this point, everyone wants to be exactly on track according to our BFCM calendar: dotting i’s and crossing t’s, encouraging email subscribers to sign up for SMS, and finalizing gift guide creative. Maybe whistling a leisurely little tune.

But prepping for BFCM is more than executing a plan. It’s also reacting to surprises that come with the retail industry’s rush hour—and adapting to them sometimes involves a last-minute scramble.

Klaviyo AI is here to help. It’s a powerful tool for Q3 testing and optimizations—but our smart features can also help you problem solve as the BFCM countdown clock ticks to zero.

Don’t leave revenue on the table during the year’s biggest shopping season. Here are 3 AI-powered playbooks for boosting BFCM performance that marketing teams can execute quickly.

One month out: Add pizzazz and personalization to your workhorse abandonment flows

Abandonment flows can drive major BFCM revenue. One year, Tecovas doubled their number of abandonment flows (adding site and browse abandonment), and their BFCM sale revenue from flows grew 138.8% YoY.

Didn’t have time to give your abandonment flows the TLC they deserve this year? Enter: AI.

• How Klaviyo AI can help: Highlight AI-selected testimonial quotes about a product a customer recently viewed or added to their cart with dynamic review quote blocks.
• How to use it: A/B test adding a dynamic review quote block in your abandonment flows. (If you’re not a Klaviyo Reviews user, you can also use Flows AI to quickly spin up product-specific abandonment flows for your top sellers, with static social proof blocks.)
• Proof it works IRL: Home fragrance brand Happy Wax A/B tested dynamic review blocks in two abandonment flows, and saw revenue lift on both versions with the added blocks. “It’s definitely working,” says Rachel Fagan, VP of marketing at Happy Wax. “We’re figuring out how we can integrate review blocks into all our Klaviyo flows.”

One week out: Spin up an extra segment of likely purchasers

Blasting your full list too often, even during BFCM, can ding your deliverability. But you do want to target everyone who’s likely to convert—and define that group as creatively and maximally as possible.

Sure, you’ve scheduled campaigns to your engaged segments, your VIPs, and your espresso shot segments. But is something (or someone) missing? Klaviyo AI can comb your subscriber list for hidden gems.

• How Klaviyo AI can help: Segment based on customers’ predicted next order date with Klaviyo’s predictive analytics.
• How to use it: Create a segment of users whose predicted next order date falls near or during your BFCM sale, and add them to your holiday campaign recipients. Even if they haven’t engaged in months, they may engage now!
• Proof it works IRL: Garrett Popcorn sends almost every campaign to the segment of customers predicted to place their next order soon. It’s a small but mighty revenue driver—compared to Garrett’s email campaigns overall, it generates 4x higher revenue per recipient.

One day out: Pivot a product-specific promo on a fan favorite that’s out of stock

Maybe you sold out unexpectedly, or a big order is far behind schedule. It’s a tough season for global logistics, but late or unfulfilled BFCM orders can mean missing holiday presents, so there’s less flexibility than usual. Luckily, AI makes it easier to meet hard deadlines.

• How Klaviyo AI can help: Generate a Klaviyo segment based on a simple text prompt with Segments AI.
• How to use it: Figure out a replacement product to promote, and use Segments AI to identify subscribers who have engaged with it repeatedly without buying, or bought it long enough ago that they may need a replacement. Include them on your promo emails, alongside your typical engaged lists.
• Proof it works IRL: Every morning, Massachusetts fish retailer Svenfish creates and sends targeted campaigns promoting the catch of the day, using Segments AI. “Segments AI makes it so much easier to turn your thoughts into a basic segment skeleton you can work on,” says Sreevats R., their product manager. “It saves a lot of time.”

At the last minute, you can make a lasting impact with Klaviyo AI

Klaviyo AI is a huge time saver. Apparel retailer Proozy estimates it saves their team 45 minutes a day.

That makes it a superpower in a time crunch, like the final moments before BFCM. Instead of rushing through manual marketing work (and making mistakes!), you can collaborate with Klaviyo AI to adjust your plans quickly and seamlessly.

Create a better customer experience—and more holiday revenue—with Klaviyo AI.