Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.
Featured owned marketing articles
Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.
Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.
Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.
Owned marketing articles
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.
BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
Learn 8 product bundle strategies for differentiating your brand. See how tactics like simplicity and smart product pairings can increase AOV.
Creating a VIP program is a great way to reward your most loyal customers. Learn about steps like early access and strategies like using partnerships.
For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.
Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.
Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.