Omnichannel marketing
Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.
Featured omnichannel marketing articles
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
A guide to marketing using Square + Klaviyo, for omnichannel merchants.
Omnichannel marketing articles
What would autumn be without an update from Apple? Right when you’re in the thick of finalizing your Black Friday Cyber Monday plans, the tech giant announces changes that can shift the ground under your feet. But don’t worry too much yet—this year’s announcement isn’t likely to throw a wrench into any well-laid plans, and […]
Check out our list of Black Friday/Cyber Monday promotional sales ideas. Learn why strategies like influencer partnerships or FOMO deals are worth trying.
For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.
Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.
Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.
Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.
The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.
SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.