Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
campaign strategy articles
Boost your BFCM success with our top email and SMS marketing tips. Learn best practices to maximize engagement and sales this Black Friday and Cyber Monday season.
Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Discover flash sale email template ideas and examples to drive engagement. Learn how to spark urgency and enhance subject lines with AI for successful campaigns.
Preparations for BFCM in August are critical for success during black friday/cyber monday. Learn how factors like paid traffic and BFCM roadmaps can help you.
Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.
Preparation is critical for the BFCM season, so starting as early as July is encouraged. Learn how strategies such as competitive analysis and A/B testing can help.
Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.
Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.
Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.