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What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.
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Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.
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Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
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Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.
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Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.
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Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.
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Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
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Check out these best practices for creating email subject lines that resonate with your audience and increase email engagement.
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Welcome emails have a crucial role in building great customer relationships. Learn how to write a great welcome email backed by experts.