Practice makes perfect — and so does testing things over and over again. Want to take your performance to the next level? With Klaviyo’s A/B testing capabilities, it’s easy to test different components of your email and SMS messages — subject lines, body copy, CTAs, images, send time — to determine what resonates most with […]

Your email and SMS strategy is driving sales. So if something breaks, you’re losing money. Klaviyo is here to help: Now, if certain metrics suddenly drop off a shelf, our new “anomaly detection” feature springs into action, sending you an alert so you can get under the hood, diagnose the issue, and get any broken […]

Read the August 2022 Klaviyo product feature updates focusing on tools and integrations that help marketers save time, and build more personalized content.

The more personalized and relevant a message is, the more likely is it that message will lead to a sale. Now, you can add product recommendations into your emails that are so personalized, they feel hand-picked, thanks to Klaviyo’s rules-based product recommendations. With new ways to select which products are displayed, an interface that’s easier […]

Klaviyo enhancements to the overview dashboard allow you to track marketing performance and share results more seamlessly.

Understand SMS campaign industry benchmarks with Klaviyo that will help engage more customers, optimize low performance, to send high-performing campaigns.

With Klaviyo’s new campaign performance reporting feature, get a fresh look at your campaign metrics, at the audience level. We’ve added campaign-by-segment reporting to give you key insights about each segment, identify patterns, and spot outliers, so you can see what works best for each type of customer, and make smarter decisions about future campaigns. […]