What is the difference between MMS and SMS?
SMS marketing is the generic term most people use for marketing using text messages.
Technically, though, there are 2 different formats that have distinct capabilities:
- SMS (short messaging services)
- MMS (multimedia messaging services).
Similar: consent
MMS and SMS are alike in an important way: consent.
MMS marketing falls under SMS. If someone consents for SMS, it also counts as consent for MMS. If you already have someone’s permission for SMS marketing, you can start sending them MMS messages immediately.
Difference: images and GIFs
What truly makes MMS different from SMS is the ability to include media in the message:
- SMS can only send text, symbols, and emojis
- MMS can do the same as SMS as well as include images and GIFs
Messages always start as SMS messages, but adding media instantly transforms it into an MMS message. Examples of media in Klaviyo are listed below:
- Images, including dynamic images
- GIFs
- Virtual contact cards
Visit the Klaviyo Helpcenter -to find out more about using SMS & MMS in your marketing .