What is “sent SMS”?

“Sent SMS” is a Klaviyo metric that shows the number of SMS messages successfully delivered to your subscribers’ mobile devices. This metric helps your ecommerce brand measure how effectively your messages are reaching your audience. When a subscriber receives a text message from your brand, this is captured in the “received SMS” Klaviyo metric.

5 ways to increase your SMS conversations

  1. Keep your list updated: Remove any outdated phone numbers to keep your SMS lists fresh.
  2. Use double opt-in: Use a double opt-in keyword to make sure you’re engaging with subscribers who want to hear from you.
  3. Use short codes: Short codes are a great way to send a high volume of messages. They face less filtering and are less likely to be blocked by carriers, so your messages have a better chance of being delivered successfully.
  4. Segment your audience: Break down your SMS list into segments based on demographics, shopping habits, or online behaviour. This will help you send highly relevant, targeted messages to each segment and keep them engaged.
  5. Avoid spammy messages: Always include a clear opt-out option and make it clear that the message is from your brand.

Ready to start your SMS marketing journey? Use Klaviyo to increase audience engagement with SMS messages from short codes, custom sign-up forms, and list segmentation. Sign up for Klaviyo now to optimise your SMS messages for high deliverability.

Additional resources