What is digital marketing?

Digital marketing involves connecting with potential and existing customers through various forms of digital communication to promote your brand, engage your target audience, and sell your products or services.

Popular types of digital marketing include: 

How to implement digital marketing

1. Identify your marketing goals

To effectively implement a digital marketing initiative, clearly define its objective. This helps you plan the content of your marketing messages accordingly.

Some typical goals include:

  • Increasing brand awareness
  • Promoting new products
  • Maintaining customer loyalty
  • Boosting sales

2. Segment your target audience

You’ve likely defined your audience during early stages of your business. Now it’s time to segment your audience based on:

After grouping your audience into specific segments, align your messaging to their needs and preferences for better results.

3. Choose your marketing channels

Although you can create an omnichannel marketing strategy to promote your brand in multiple ways, you can also choose specific marketing channels to experiment with if you’re just starting out.

Research your target audience to determine what channels appeal to them the most. Whether it’s email, SMS, or MMS marketing, develop messaging that fits these channels to make sure your brand resonates with your audience.

4. Personalise your marketing messaging 

Create your marketing messages according to your goal, target audience, and preferred channels. For example, if your goal is to promote new products, send messages personalised to product preferences based on collected data.

The format and style of your messages may differ based on your marketing channel. For example, while an MMS message is visual and concise, your long-form email content, like newsletters, can be more detailed and informative.

5. Track and adjust your performance 

Review the performance of your digital marketing efforts regularly and adjust your strategy where necessary. The success metrics to focus on will depend on your marketing goals and your channels.

For example, some key metrics for email marketing include:

3 benefits of digital marketing 

Digital marketing offers the following benefits to your brand:

  1. Lower costs: Because it happens entirely online, digital marketing is usually more cost effective than traditional channels like print or TV. You can reach more people at lower costs, which results in a high return on investment.
  2. Increased customer engagement: Connecting and interacting with your customers and prospects is easier through digital platforms than traditional marketing channels. This direct engagement enhances customer experience and helps your brand build stronger relationships with your audience.
  3. Measurable results: Track the performance of your marketing messages on digital platforms and optimise your approach to acquire and retain customers with a marketing automation platform.

Reaping the benefits of digital marketing requires the right marketing automation platform. Create a comprehensive digital marketing strategy that drives results with Klaviyo AI’s segmentation, automation, and reporting dashboards, which include predictive analytics and sentiment tracking. 

Interested in creating personalised marketing initiatives that resonate with your audience? Sign up for Klaviyo today to implement your digital marketing strategy with ease.

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