30% of DTC revenue through Klaviyo
“It’s a really intuitive platform. I really like is how simple it is to build segments”
Charlotte Stephens, Ecommerce manager, Twinings
KLAVIYO EMAIL
The top email marketing choice for ecommerce brands
Data-driven power meets captivating design, ensuring that your message not only reaches its mark but makes an impact. Send smarter, standout emails that generate revenue.
THE PROOF IS IN THE ROI
63x average ROI on Klaviyo email
Klaviyo makes your emails work harder for you. How? Data.
Using your rich history of customer data, Klaviyo’s real-time segmentation and personalisation lift your brand up above the noise of basic mass emails, so you can meaningfully connect with—and convert—customers.
And it doesn’t stop at email. With Klaviyo, all your various data sources and marketing channels work seamlessly with each other, so you can give customers what they want, when and where they want it.
AI and analytics
Improve performance faster with AI and benchmarks
In the age of AI, intelligence drives success. Klaviyo has integrated powerful AI, predictive analytics, and reporting to ensure that your email marketing is not just effective, but exceptional.
- Intelligence drives success. Klaviyo AI and robust reporting ensure that your email marketing is not just effective, but exceptional.
- Product recommendations: Dynamically add product recs to emails based on browsing history, past purchases, customer likes, and more.
- Email + Segments AI: Simply describe what you want, and AI will craft segments and blocks of email content in seconds.
- A/B testing made simple: Easily test various campaign elements, from content to design, to deliver the best version.
- Predicted customer attributes: Segment or personalise emails based on predicted lifetime value, order date, and churn risk.
- Reporting and benchmarks: Gain a competitive edge with in-depth analysis, from granular, audience-level insights to personalised industry benchmarks.
100+ CUSTOMISABLE TEMPLATES
Create captivating, high-conversion emails at scale
Building high-quality emails that resonate with your audience is more seamless than ever. With Klaviyo, scale doesn’t compromise quality. Intuitively designed templates give your emails a professional edge from the start. The template editor is built for beginners and experts, ensuring ease, precision, and versatility.
- Show/hide logic to show certain segments specific content
- Reusable sections that stay consistent across all templates, for consistency and easy mass-updates
- Mobile-optimised templates and settings to control how emails look across devices
- Custom HTML/CSS to upload existing templates or code new ones from scratch
Brands are earning more revenue with Klaviyo
+242% more revenue from email
“With the Klaviyo .. we’re able to offer discounts more strategically. Instead of paying Facebook we just email them, and only give a discount if people buy.”
Jesse Kroon, Co-Founder, Ecommerce Accelerator
+1,800% revenue in two years
“With Klaviyo, we have so much customer data at our fingertips”
Pablo Daniel, Chief Digital Officer, Alessi
Send one-off campaigns that one-up your rivals
Goodbye, generic blasts. Hello, hyper-targeted campaigns. With Klaviyo’s advanced segmentation capabilities, your emails can reach the exact audience segment they’re designed for.
- Find the perfect look. Klaviyo templates include dozens of campaign-specific options: promos, newsletters, individual holidays, and more.
- Show products they’ll love. Send recommendations based on best-selling, most-viewed, newest, or random products.
- Optimise your send time. Klaviyo learns the best time of day to deliver emails for maximum engagement.
- Prevent accidental over-communication. Klaviyo can automatically skip recipients you’ve messaged recently, while ensuring priority emails still go out as planned.
60+ BUILT-IN FLOWS
Branch out into more advanced, more profitable automated flows
Build a completely unique flow from scratch, or start with tons of built-in essentials: welcomes, browse/cart reminders, in-stock and price-drop alerts, shipping updates, post-purchase followups… and many, many more.
Things really take off when you split flows into distinct messages for distinct audiences. For instance:
- Browse reminder: frequent vs. sporadic views
- Cart reminder: high vs. low order value
- Offers: high vs. low predicted CLV
- Upsell/cross-sell: split by order frequency
- Thank you: new vs. returning customer
It’s impossible to list everything that’s possible with Klaviyo. Odds are, if you can think it, you can build it.
Scale your business with precision email marketing
Explore the rest of the platform
SMS
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Boost app engagement and delight customers with perfectly timed notifications.
Reviews
Build trust and increase sales by collecting and showcasing customer-written reviews.
Build flows for every touchpoint, moving customers through the funnel.
Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.
Track email KPIs, predict customer behaviour, and get actionable insights.
Promote sales events, announce new products, send newsletters, and more.
Tailor 100+ essential templates to your brand’s needs with ease.
Drive more revenue with hyper-relevant campaigns powered by real-time data.
Capture more data, target specific audiences, add coupons, and more.
Additional email marketing resources
Email marketing benchmarks
See the numbers Klaviyo users are achieving—overall and by industry.
Email marketing basics
The best strategies, automations, workflows, and more to grow your brand’s profitability through email.
Advanced email marketing
Scalable email marketing tactics to personalise, optimise, and automate your strategy to drive revenue and ROI
Latest email marketing blogs
Email marketing
Turn window shoppers into buyers7 Nov 2024
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.
Email marketing
Transactional emails matter: examples + deliverability tips22 Oct 2024
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.
Email marketing
15 Christmas email marketing ideas with examples17 Oct 2024
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.
Email marketing FAQ
Email marketing is a direct marketing channel that uses email to send commercial messages about your business’s products, services, sales, or updates to your customers.