Klaviyo SMS

SMS marketing built for smarter sends

Klaviyo SMS gives you data-driven SMS marketing that works seamlessly with all your channels, so it’s easy to send timely, personalized text messages that get tapped.

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Text your way to better results

Power personalization with better data

Deliver exactly what each customer needs with Klaviyo’s built-in data platform and two-way conversations.

Meet users where they are, worldwide

Easily engage customers around the world with SMS, email, and mobile messaging, all in one platform.

Grow faster with AI and optimization

Use automated testing and list growth tools to drive more SMS revenue even faster.

Take action with clear, omnichannel insights

Know your next moves and where to spend with multi-channel attribution and reporting.

The data to deliver text messages your customers want

Stronger customer relationships start with having the best data, so you’re sending the timely, relevant texts they actually want to receive.

  • Quickly and easily segment, personalize, and act on insights, with all your experiences powered by the Klaviyo Data Platform.
  • New Use Automated SMS Conversations to quickly address FAQs and to create tailored experiences by learning more about your customers, like their preferences or style.
  • New Collect transactional consent (like order confirmations or shipping updates) separately from marketing to give subscribers control over the type of messages they receive.
  • Access and use all your data from across your tech stack with 350+ pre-built integrations and real-time data syncs.
An SMS conversation about a juice quiz asking about the vitamins missing most in your diet, against a background of whole and sliced lemons

Reach customers across channels, and across the globe

With all your channels in a single platform, it’s easy to combine SMS, email, and mobile app marketing into global omnichannel experiences.

  • Meet your customers where they are with multi-channel flows, automatically sending the right experience for each customer.
  • Engage customers globally with SMS available in 19 countries.
  • Send messages confidently, ensuring compliance and building subscriber trust to boost engagement.
Snippet of a flow, showing the trigger of "price dropped and item viewed" with an email or SMS option based on customer having consented to receive SMS, all against a background of green powder on a brown surface

Brands that use Klaviyo for email + SMS see a 19% increase in GMV growth rate*

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Grow faster and smarter with data-driven AI for SMS

Send your best performing experience with Klaviyo AI.

  • Build your SMS list faster with data-driven forms that display at the best times for engagement.
  • Use personalized campaigns AI to test versions of an SMS campaign, determine the winning version for each subscriber, and send instantly.
  • Create and test on-brand SMS content in a fraction of the time. with SMS Assistant and A/B testing.
  • Drive greater ROI by using multi-channel A/B testing to uncover the best channel for each customer interaction.
Background of a pill hovering above a green bottle behind a product snippet showing Klaviyo AI's Campaign A/B test, with a headshot of a person next to the stat: personalization lift: 82%

Tap into actionable SMS insights

Make smarter decisions for your SMS strategy with built-in multi-channel reporting.

  • No double counting here. Accurately attribute a sale to the last engaged channel, whether it’s email, SMS, or mobile messaging with last-touch multi-channel attribution.
  • Easily manage budgets with usage reporting that shows how much you’re spending across every channel.
  • Enhance your SMS performance by analyzing trends in subscriber growth and engagement across channels with multi-channel performance reporting.
Background of carrots and oranges behind a product snippet showing attribution windows for opened email, clicked SMS, and opened push

SMS marketing features

See all features

Choose from over 160 customizable templates to create and send on-brand texts quickly and easily.

More accurately target and personalize every text with customer profiles that capture real-time data.

Find over 70 customizable forms templates to help you collect new subscribers and gather insights.

Automate personalized SMS based on customer behavior and preferences.

Personalize every text with granular segmentation, and create segments even faster with AI.

Stay in the know on our latest product updates and features.

B2C brands grow with Klaviyo SMS

Dagne Dover logo over image of person wearing black backpack with the text "12k% ROI in their first year on Klaviyo SMS"

Dagne Dover adds SMS in response to consumer data privacy changes

Leonisa logo over image of 4 people in black undergarments with the text "45.6x ROI from email and SMS marketing with Klaviyo

Leonisa sees 45.6x ROI after switching to Klaviyo

Magnolia Boutique logo over image of 3 women with arms interlocked with text "49% more SMS subscribers"

Magnolia Boutique adds 49% more SMS subscribers switching from Attentive to Klaviyo

Laura Geller logo over image of 3 women smiling and holding up compacts with text "3.9x SMS revenue growth"

Laura Geller grows quarterly SMS revenue 3.9x in first year with Klaviyo SMS

Linksoul logo over image of person holding golf club with text "82% flow revenue growth"

Linksoul grows flow revenue 82% using Klaviyo for email and SMS

SMS marketing resources

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SMS marketing guide for 2025 campaign success

Everything you need to know to implement SMS into your omnichannel marketing strategy.

"2025 SMS Marketing Benchmarks" in poppy against tan background and white outlined Klaviyo flag

2025 SMS marketing benchmarks by industry

Find opportunities by learning how your SMS marketing compares to other brands in your industry.

"Guide to SMS Deiverabilty" in poppy against a purple background, next to image of person holding coffee and looking at phone

The marketer’s guide to SMS deliverability

Understand the ins out and outs of deliverability to ensure your customers always get your texts.

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A step-by-step blueprint for moving your SMS marketing program to a new platform

Easily migrate your SMS data with our easy-to follow guide.

"Integrating email and SMS" in black outlined Klaviyo flag against tan background with the repeating words "A step-by-step guide"

A step-by-step guide to integrating email & SMS

Discover how you start boosting ROI by integrating your SMS marketing with your email marketing strategy.

"RCS explained" against pink background, next to an image of someone sitting and smiling while looking at their laptop

How RCS is changing text message marketing

Apple devices now support Rich Communication Services (RCS), which enables rich media, interactive elements, and more.

SMS marketing FAQ

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message. Learn more about SMS marketing.

*Business GMV growth based on data from ecommerce platforms. Other factors may also have contributed to an increase in gross merchandise value (GMV)