Marketing automation tools and features
Klaviyo packs a ton of features into one intelligent platform—all included with any email or SMS plan.
Explore how businesses of all sizes are using them to grow LTV, retention, and revenue.
Keep customers engaged
Highly-engaged customers are the key to lasting relationships and repeat business. Klaviyo helps you stay top of mind, from ad-hoc campaigns to automatically triggered flows.
Trigger any mix of email, SMS, and push for welcomes, browse/cart abandons, cross-sells, win-backs, in-stock and price-drop alerts, etc.
Send one-time announcements—product launches, promos, newsletters, and more—targeted to the right people.
Speed up creation with a library that’s filterable by type (deals, reminders, confirmations, etc.), seasonal holiday/event, and layout.
Grow lists and collect more data with targeted, mobile-friendly pop-up, fly-out, and embedded forms.
Do more with your data
Data is the fuel that drives effective marketing strategies. With Klaviyo, you can unlock the full potential of your data to drive meaningful, personalised experiences at scale.
Unify and use your tech stack data, like payments, cart/order management, support tickets, subscriptions, shipping, surveys, referrals, and reviews.
Know your customers fully—who they are, where they’re clicking and buying, and what they’re predicted to do next.
Target people using as many conditions (and as much data) as you like, such as location, promo usage, view/purchase history, email/SMS/push engagement, and data from integrations.
Segment and automate messages using predicted order date, LTV, churn risk, and more. Run A/B tests to optimise your performance.
Optimise your growth
Klaviyo equips you with the tools for continual growth and improvement—measuring, optimising, and fuelling your ongoing success.
Visualise your multi-channel performance with dashboards. Create custom reports and schedule them at regular intervals.
See how you stack up against brands like yours. If anything is lagging, you’ll see exactly how to turn it around.
Make smarter decisions about what to say, when, how, and to who. Generative AI accelerates content creation too.
Send rich, engaging emails with dynamic content.
SMS
Reach your most engaged VIP customers.
Mobile push
Send perfectly timed notifications to boost engagement and satisfaction.
Reviews
Collect and highlight reviews to build trust and increase sales.
