What's new in Klaviyo

Discover new ways to power smarter digital relationships with Klaviyo’s features.

Q1 2025 update

More ways to stand out. More ways to grow.

Check out smart tools built for getting ahead of the competition in 2025.

All updates

Topic
October
General availability
|24 October 2024
Audience
Multiple where clauses

Build deeper segments and apply multiple filters to a single segment condition.

Gradual release
|24 October 2024
Audience
Event operators in segmentation

New operators to filter on events in segments, enabling easier and faster segmentation.

General availability
|23 October 2024
Flows
List update action in flows

Use the list update action to automatically add or remove profiles from lists after they’ve reached a specific part of a flow.

General availability
|16 October 2024
Account & billing
New languages available for your account

Experience Klaviyo in German, Spanish, Italian, Korean, and Portuguese, alongside English and French.

General availability
|11 October 2024
SMS
Localized compliance keyword responses

Send keyword-triggered responses in the subscriber’s native language.

General availability
|10 October 2024
Integrations
Application monitoring

Partners can now understand the performance and health of their OAuth apps using our new API activity chart. Review API logs seamlessly in order to troubleshoot customer errors.

General availability
|8 October 2024
Integrations
New PrestaShop profile properties

Our PrestaShop integration now syncs 8 additional customer profile properties to Klaviyo, including locale data, PrestaShop account and group information, and more.

General availability
|3 October 2024
Flows
Scheduling flows

Schedule flows to automatically start and stop sending on a certain date and time, so it’s easy to prepare for your next big sale.

General availability
|2 October 2024
Reviews
Sort reviews by relevancy

Set your default review order to Most relevant to feature the reviews your customers are most interested in first.

General availability
|1 October 2024
Analytics
Portfolio campaigns and flows reporting views

Review and compare how specific campaigns or flows are contributing to success per account in one aggregated portfolio view.

September
General availability
|27 September 2024
Integrations
Canva integration

Bring designs from Canva into Klaviyo, and images from Klaviyo into Canva and with our new integration. Once Canva designs are in your Klaviyo image library, you can use them within email templates, SMS content, sign-up forms, and more.

General availability
|26 September 2024
Email
HTML block for email

Drag and drop the new HTML block into email templates to add custom HTML or CSS code, without configuring text block settings.

General availability
|25 September 2024
SMS
New SMS coverage in the Nordics

Klaviyo SMS now supports sending to subscribers in Denmark, Finland, Norway, and Sweden. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

General availability
|24 September 2024
EmailReviews
All-new review quote block styles

New, beautiful review quote block style options let you feature reviews in email campaigns and flows while maintaining a consistent look and feel for your brand.

General availability
|19 September 2024
AnalyticsCDP
Segment filter for conversion overview dashboard

Analyze total and Klaviyo-attributed revenue and conversions by specific segments.

General availability
|19 September 2024
Integrations
Facebook Advertising is now Meta Ads

More easily integrate your Meta business account to target your Facebook and Instagram ads effectively with our refreshed integration.

General availability
|12 September 2024
SMS
SMS Opt-Out Keyword Configurability

Choose whether to trigger an unsubscribe when an opt-out keyword is detected in a message, or only when there’s an exact keyword match.

General availability
|9 September 2024
EmailKlaviyo AI
Automated A/B testing for subject lines

Instead of creating a subject line A/B test manually, AI generates a test for you in seconds.

General availability
|4 September 2024
Analytics
Attribution model and comparison tool

The model comparison tool provides options for previewing potential changes to your attribution and bot click settings and how these will affect your performance reporting. This helps ensure any changes you make to your settings align with your brand’s measurement needs.

General availability
|4 September 2024
Account & billing
Change account language settings by user

Configure default and personal language settings in your Klaviyo account, ensuring the preferred language for each user.

General availability
|3 September 2024
Reviews
Collect store reviews

After a customer leaves a review on your site, they have the option to leave a review for your entire store as well. Highlight these reviews on a standalone page to boost SEO.

August
General availability
|30 August 2024
CDP
Data warehouse import

A new guided experience to seamlessly pull in your data from your warehouse using SFTP, giving you more data to work with across every Klaviyo surface.

General availability
|30 August 2024
Integrations
Additional Shopify tracking via Shopify Server Pixel

Easily enable new tracking events for Shopify including Added to Cart, Viewed Collection, and Submitted Search. These events sync server-side, providing more persistent profiles and thus more events syncing and flows triggering in Klaviyo.

General availability
|27 August 2024
Analytics
updated-attribution-models-and-tracking

New options to customize your attribution windows, track non-human or bot click opens, and better align with your customer behaviors.

General availability
|22 August 2024
Analytics
Portfolio metric mapping

Ensure that Klaviyo generated predictive models and default reports use the right metrics, aligned to your specific portfolio accounts’ data structure, reporting needs, or custom integrations.

General availability
|21 August 2024
Sign-up forms
CAPTCHA in signup forms

Prevent fake profiles from entering your account by protecting your forms with CAPTCHA.

General availability
|21 August 2024
AnalyticsCDP
conversion-overview-dashboard

Analyze total and Klaviyo-attributed conversions and revenue, and how many profiles are completing different numbers of conversions.

General availability
|15 August 2024
EmailReviews
In-email review collection

Allow your customers to submit reviews without leaving their inbox. Enable this feature to access a content block that can be added to your review request emails to collect a review rating, text, and headline without requiring the reviewer to open a new tab.

General availability
|8 August 2024
Sign-up forms
Sign-up counter block in forms

Add a sign-up counter block to display real-time submission counts on your form, leveraging social proof to create urgency and boost conversions.

General availability
|6 August 2024
Email
Feature video content in emails

Easily add a video block to embed a video thumbnail in your emails and link to content on Youtube, Vimeo, TikTok, and other video platforms.

General availability
|2 August 2024
Analytics
Bot click reporting filter

Exclude bot clicks from reporting for more accurate analysis.

July
General availability
|30 July 2024
Sign-up forms
Single page application targeting in forms

Target your sign-up forms by URL for Single Page Applications (SPAs), ensuring seamless and accurate form targeting for dynamic, modern web applications.

General availability
|29 July 2024
RFM analysis action centre

Review step-by-step guidance to get the most out of your RFM insights and help tailor your marketing strategies.

General availability
|29 July 2024
Cloning in segment builder

Updates to the segment builder interface with a cloning feature to clone conditions so you can build segments more quickly and easily.

General availability
|25 July 2024
Sign-up forms
Revenue metrics for forms

Track revenue, average order value (AOV), and orders associated with sign-up forms, providing insights into how forms impact sales and how elements like coupons can drive purchases.

General availability
|25 July 2024
Account & billingDeliverability & compliance
Automated DNS record sync

Automatically publish DNS records for supported providers during the branded sending domain setup process without leaving your Klaviyo account.

General availability
|24 July 2024
CDP
Revise dates transformation

Format date and time properties to save time and ensure consistency in segmenting and messaging.

General availability
|24 July 2024
CDP
Merge transformation

Merge multiple profile properties into a single property for improved data hygiene and usability.

General availability
|23 July 2024
CampaignsKlaviyo AI
Personalised campaigns AI

Go beyond one-size-fits-all A/B tests with AI that learns what customers want, and chooses the best campaign variant for each person.

General availability
|15 July 2024
CDPIntegrations
Custom monitors

Configure alerts for your key metrics, segments, and flows. Get notifications when unexpected changes occur to proactively uncover trends or fix any potential issues.‍؜⁣⁤

General availability
|12 July 2024
Account & billingAnalytics
Top performers reporting for portfolios

Easily see the top-performing accounts across 3 KPIs when you select a metric. Plus, you can see how those accounts and portfolios are trending.

General availability
|10 July 2024
Reviews
Import and display store reviews

When you upload reviews from your previous provider, any previous store reviews will be marked as store reviews in Klaviyo and appear in your All reviews widget.

General availability
|9 July 2024
Reviews
Publish all pending reviews in bulk

If you have a large number of pending reviews, you no longer need to manually publish them one-by-one. Instead, batch publish them with just one click.

General availability
|2 July 2024
CampaignsEmailFlows
In-canvas text editing

Edit text directly in your email template canvas, rather than the sidebar. Text styling options now appear at the top of the email editor, with additional options available in the left-hand toolbar.

June
General availability
|28 June 2024
Reviews
Klaviyo Reviews for WooCommerce

Collect customer reviews, highlight product feedback across channels, and build relationships with your audience with a reviews platform that seamlessly integrates with your WooCommerce store.

General availability
|28 June 2024
EmailReviews
Dynamically feature product reviews in emails

Highlight the right product review at the right moment in every customer journey. Use the review quote block to feature reviews in product-related flows (like abandoned cart or back in stock) for the exact product the recipient is interested in.

Coming soon
|28 June 2024
AudienceIntegrationsSMS
PrestaShop SMS consent at checkout

Start syncing SMS consent at checkout on PrestaShop to grow your subscriber list.

General availability
|28 June 2024
Reviews
Multi-product review collection

Once a customer has submitted a review for one product, they’ll automatically see a list of other items in their order to review. Collect reviews for everything in an order without crowding your review request email with several CTAs.

General availability
|28 June 2024
Integrations
Shopify Markets: profile and event metadata

Shopify Markets customers will now see locale data (language and country) synced from Shopify to Klaviyo for profiles and events.

Gradual release
|27 June 2024
Product analysis

Review insights around how and when products in your catalogue are driving orders, and align products at the right time in the customer journey.

General availability
|26 June 2024
SMS
New SMS capabilities across Europe and APAC

Klaviyo SMS now covers Austria, Spain, and Switzerland, with MMS available in Australia. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

General availability
|24 June 2024
Banner signup forms

Banner forms stay visible on your webpage without interrupting your visitors’ browsing experience. This mobile-friendly signup form seamlessly integrates with your site’s design, and can scroll with the page or remain fixed.

General availability
|20 June 2024
AudienceIntegrations
Pinterest audiences integration

Automatically sync Klaviyo lists and segments to Pinterest audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on Pinterest.

General availability
|18 June 2024
Integrations
Segment CRUD APIs

Seamlessly create, read, update, and delete segments via API, unlocking full programmatic access to Klaviyo’s powerful segmentation engine.

General availability
|18 June 2024
FlowsKlaviyo AI
Flows AI

Type a description of the flow you want to create and AI builds it for you.

General availability
|17 June 2024
FlowsReviews
Incentivised reviews

Let your site visitors know that a reviewer received an incentive, like a discount code or a free product, in exchange for their review.

General availability
|12 June 2024
ReviewsKlaviyo AI
AI-powered reviews sentiment analysis

See what your customers love (and what they don’t) at a glance. AI reads your customer-submitted reviews to understand their topic and sentiment, then generates easy-to-read reports with key insights.

General availability
|4 June 2024
Integrations
Unique coupons for PrestaShop

Create unique, single-use coupons for your PrestaShop store and use them in flows to incentivise subscribers to make a purchase.

General availability
|4 June 2024
IntegrationsReviews
Klaviyo Reviews x Gorgias integration

See Klaviyo Reviews data within Gorgias and automatically create support tickets for negative reviews.

General availability
|3 June 2024
AnalyticsCDP
Default custom metrics

Report on subscription and order performance using custom metrics already created for you.

May
General availability
|29 May 2024
AnalyticsCDP
Custom metrics in reports

Use your custom-created metrics in single and multi-metric reports.

General availability
|29 May 2024
Analytics
Metric mapping

Use the metric mapping tool to ensure that Klaviyo generated predictive models and default reports use the right reference metrics, aligned to your specific account’s data structure and reporting needs.

General availability
|28 May 2024
AnalyticsSMS
SMS Reporting Dashboard

Monitor SMS performance with a consolidated view of subscriber growth, campaign and flow revenue, and deliverability. Spot trends in real-time, make faster data-driven decisions, and share insights easily with PDF exports.

General availability
|28 May 2024
How to change the language for your account

Change the default language setting for your Klaviyo account so you can engage with the platform in your preferred language (English or French). Changing the language for your account automatically changes the regional formatting (e.g., for numbers and dates) as well as the language for Klaviyo’s navigation. Note that this can only be done at the account level (not user-level), and by owners and admins.

Coming soon
|28 May 2024
In-app transactional content review

Create, submit, and get approvals for transactional email and SMS messages directly within Klaviyo, eliminating support tickets for a faster, smoother approval process.

General availability
|28 May 2024
FlowsSMS
Customisable SMS transactional content

Customise your SMS order updates with branding and personalisation to better suit your brand and enhance the customer experience.

General availability
|21 May 2024
Reviews
Retroactively collect reviews

No need to wait weeks for review requests to start sending – queue up recent purchases for review requests and collect customer feedback as soon as you start using Klaviyo Reviews.

General availability
|20 May 2024
AnalyticsIntegrations
Intercom integration

Integrate with Intercom to sync metrics related to ticket, conversation activity, and profile data to Klaviyo.

General availability
|17 May 2024
AudienceIntegrations
Centralised ad audience sync experience

Manage audience syncs for any advertising platform (Facebook, Google Ads, or TikTok) from within the Lists & Segments tab. Easily visualise ad platform connections all in one place.

General availability
|15 May 2024
AnalyticsCampaigns
Experiment analytics for campaigns, clarified

See complete results for all stages of your campaign A/B tests with a clean, easy-to-read UI.

General availability
|15 May 2024
AudienceIntegrations
TikTok integration

Automatically sync Klaviyo lists and segments to TikTok Audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on TikTok.

General availability
|9 May 2024
SMS
SMS company information page

Your company information link, automatically included in SMS sends, will now load in the language set by the browser language preferences, allowing customers to view this page in Dutch, German, French, or English

Coming soon
|6 May 2024
Zowie SMS helpdesk integration

Connect your Zowie and Klaviyo data to sync your customers support interactions as events and properties in Klavyo, enabling better segmentation, marketing experiences, and support interactions for your customers.

General availability
|2 May 2024
CDPFlows
RFM 24 hour update

New RFM profile properties that are updated every 24 hours and a new profile property called “RFM Group last changed” that can be used for date-based triggers in Flows.

Coming soon
|1 May 2024
Support AI improvements

Support AI interface changes including a new title to provide guidance, larger text input fields, and additional direction if customers need help to describe their problems.

April
Coming soon
|30 April 2024
Sign-up formsSMS
SMS Smart Opt-In

Add a one-time code to your SMS subscriber forms so new subscribers can double opt-in without leaving your site

General availability
|30 April 2024
Account & billingAnalytics
Klaviyo portfolio reporting

Aggregate and analyse your data across multiple accounts within your portfolio, including different brands or separate accounts for different regions.

Coming soon
|30 April 2024
Klaviyo portfolio

The smartest way for you to manage all your accounts in one place

General availability
|24 April 2024
AnalyticsReviews
Klaviyo Reviews analytics

The Klaviyo Reviews analytics dashboard provides an overview of key reviews analytics, including your total review requests vs reviews submitted, average product ratings, product rating distributions, and Q&A trends.

General availability
|22 April 2024
FlowsIntegrations
Low inventory flows

Trigger a flow when products are running low in stock witth the new low inventory trigger – available for Shopify, BigCommerce, and custom catalog or integrations.

General availability
|17 April 2024
Account & billingCampaigns
Multi-account cloning

Copy your forms, flows, segments, campaigns, and templates from one account to your other accounts.

General availability
|17 April 2024
AudienceIntegrations
Toast integration

Connect with Toast to easily sync many different order placement and fulfillment-related events for segmentation and filtering

General availability
|12 April 2024
CDPIntegrations
CDP data warehouse sync improvements

Select the key metrics you want to sync into your data warehouse, add a new metadata table of your metrics that will house all the metadata about your Klaviyo metrics, and define a time period for your historical syncs.

General availability
|11 April 2024
Account & billing
French Help Center

Access the Klaviyo Help Center in French! Our self-serve Help Center resources are now available in French.

General availability
|8 April 2024
AnalyticsAudience
Subscriber growth report

Understand how you are acquiring and losing subscribers over time per marketing channel, and see which opt-in or exclusions sources are the cause of subscriber growth or shrinkage.

General availability
|3 April 2024
FlowsIntegrations
WooCommerce dynamic coupons in flows

Our WooCommerce integration now supports dynamic coupon creation within your Klaviyo flows.

General availability
|3 April 2024
SMS
France, Netherlands, and Germany SMS

Klaviyo SMS now available in new regions, including the Netherlands, Germany, and France. Easily add and manage new phone numbers for different regions directly within your account settings.

General availability
|2 April 2024
Deliverability & complianceSMS
SMS litigator protection

Klaviyo automatically revokes consent for phone numbers previously involved in SMS-related lawsuits, thereby reducing the risk of inadvertently texting these individuals – at no additional cost to you.

General availability
|1 April 2024
AudienceIntegrations
OpenTable integration

Connect with OpenTable to easily sync many different reservation events for segmentation and filtering.

March
General availability
|29 March 2024
AudienceDeliverability & compliance
New consent filters

Use definitions like can or cannot receive marketing – filtered by email, SMS, and push notifications – to group customers into channel-specific flows, without any guesswork.

General availability
|28 March 2024
Reviews
Review CSS customisation

Fully integrate your reviews widget to your on-site experience with new support for custom CSS styling.

General availability
|28 March 2024
AnalyticsDeliverability & compliance
Deliverability Insights

Access a monthly deliverability score graph for the past year for your month’s performance, including key trends and outliers in deliverability metrics.

General availability
|20 March 2024
Integrations
SFCC catalog sync improvements

The SFCC integration catalog sync has been updated to support SFCC product types (variants, bundles and standalone products), back in stock, and multi-site catalogs.

General availability
|18 March 2024
Reviews
Klaviyo Reviews landing page

Boost SEO rankings and showcase all product reviews from across your site on a single page for customers to browse.

General availability
|14 March 2024
AnalyticsCDP
CDP pre-built transformations

Access pre-built data transformations for three of the most common data transformations, including first name formatting and state & country standardisation.

General availability
|1 March 2024
AudienceFlows
Segment preview

Preview your segments for insights into who is included and to troubleshoot without waiting for a segment to generate.

February
Coming soon
|27 February 2024
AudienceKlaviyo AI
Segments AI

Describe the people you want to reach and Klaviyo will create a segment for you.

General availability
|27 February 2024
Sign-up formsKlaviyo AI
Forms display optimisation

Test multiple versions of your form to find the highest- converting display time.

General availability
|27 February 2024
Email
Email AI

Describe your goals and Klaviyo will design an on-brand email section.

General availability
|23 February 2024
Reviews
Reviews across multiple products

Share reviews across multiple product pages, enabling site visitors to see reviews for highly similar items in multiple styles.

General availability
|23 February 2024
AnalyticsAudience
Global holdout groups

Create a global holdout group to exclude a number of profiles from your messaging and determine the incremental success of your marketing program.

General availability
|21 February 2024
Deliverability & complianceSMS
SMS deliverability hub

Access centralized SMS deliverability reporting to analyze and diagnose your SMS deliverability health across all your sends

General availability
|21 February 2024
AudienceIntegrations
Dutchie integration

Connect to your Dutchie Point of Sale (POS) customer profiles and order data to reach customers with targeted messaging through segmentation, campaigns, and flows.

General availability
|15 February 2024
IntegrationsReviews
TapCart integration

Allow TapCart users to publish Klaviyo reviews to your mobile app storefront, so customers can browse product reviews within the app itself. Any updates you make in Klaviyo to your widgets will dynamically appear on both your store and mobile app.

General availability
|14 February 2024
Deliverability & complianceSMS
Regional quiet hours

Quiet hours now utilises subscribers’ area codes for precise location identification within the United States and Canada, ensuring alignment with their local time zones. This enhancement extends beyond basic country code identification, making your automated messages timely and considerate.

General availability
|8 February 2024
AnalyticsSign-up forms
Multi-step form analytics

Analyze submit rate, submits, and views for each step of your sign up forms.

Coming soon
|2 February 2024
Support AI

Ask a question and Support AI will surface the right answer in seconds. AI will even suggest relevant help center articles for more detail.

General availability
|2 February 2024
Reviews
Reviews moderation filters

Moderate your review submissions to publish all valid reviews while rejecting inappropriate or irrelevant reviews.

January
General availability
|30 January 2024
Push notificationsSMS
SMS and push send settings

Automatically recalculate your qualified subscribers seconds before sending scheduled SMS and push campaigns or restrict your audience to the segment members who qualified at the time you created the campaign.

General availability
|26 January 2024
AnalyticsCDP
Custom metrics

Create a custom conversion metric, like a subscription or in-store purchase, to get more detailed, accurate reporting and attribution in Klaviyo.

General availability
|19 January 2024
Reviews
Review onsite filters

Add new on-site filters to your reviews widgets so your customers can find exactly what they are looking for as they browse through your reviews.

General availability
|19 January 2024
AudienceSign-up forms
Advanced form targeting

Use on-site events or UTM parameters to trigger a pop-up form for site visitors.

General availability
|17 January 2024
Deliverability & complianceEmail
One-click unsubscribe

All of your marketing emails from Klaviyo now automatically include one–click unsubscribe links to comply with Google and Yahoo’s new sender requirements.

December
General availability
|28 December 2023
Deliverability & complianceEmail
Email deliverability hub

Email deliverability added to the delivery hub to analyze and diagnose your deliverability health across all your sends

General availability
|15 December 2023
AnalyticsCDP
RFM in segments

Use RFM values and customer groupings as properties in your segments and create segment-based recommendations in your marketing content.

General availability
|15 December 2023
Reviews
Image gallery in reviews widget

Include an optional gallery of customer-submitted product images in your product reviews widget.

General availability
|15 December 2023
ReviewsKlaviyo AI
AI-powered replies for reviews

Automatically generate a series of personalised responses to your customers’ product reviews using Klaviyo AI.

November
General availability
|30 November 2023
Deliverability & complianceSMS
Dedicated sending domain

Create a branded send-from address to send emails that appear to be coming from your brand and allow you to have better overall control of your sender reputation

General availability
|9 November 2023
Account & billingCampaigns
International holidays calendar

Select up to 5 holiday calendar options to include commonly celebrated holidays in various countries and regions.

General availability
|6 November 2023
AudienceFlows
Enhanced trigger preview

Preview your flow trigger to ensure your flow is set up as you intended and understand how your flow is going to behave based on the trigger and profile filters you’ve added.

October
General availability
|27 October 2023
Account & billingIntegrations
Allowlist Klaviyo integration traffic

Allowlist IP addresses for outbound Klaviyo integration traffic to ensure that your firewall is not blocking Klaviyo’s requests.

General availability
|26 October 2023
AudienceIntegrations
PAR Punchh integration

Connect with PAR Punchh to syncdifferent events from PAR Punchh related to membership and PAR Punchh properties.

General availability
|25 October 2023
Sign-up forms
Form collision prevention

Enable collision prevention display settings to prevent multiple sign-up forms from appearing simultaneously or one after another for your shoppers

General availability
|17 October 2023
AudienceIntegrations
Thanx integration

Integrate with Thanx to sync real time Thanx transaction data and profile properties through the Placed Order metric.

General availability
|10 October 2023
AnalyticsCDP
Code

Build custom functions in Klavyo CDP, including sending data to other systems without having to set up a public HTTP endpoint or custom functionality triggered in response to any event’s occurrence.

General availability
|9 October 2023
ReviewsKlaviyo AI
AI-powered review headlines

Help shoppers quickly write relevant headlines for their product reviews.

General availability
|4 October 2023
Deliverability & complianceSMS
SMS in Ireland

Klaviyo SMS now available in Ireland. Easily add and manage new phone numbers for different regions directly within your account settings.

September
General availability
|29 September 2023
SMS
Shopify order updates

Send transactional order updates via text message to people not opted in to your SMS marketing program. Available for Shopify stores.

General availability
|27 September 2023
AnalyticsReviews
Experiments analytics page

Review analytics on all A/B tests conducted in campaigns and flows, and offers insights into the tested elements, the marketing channels used, success rates, and other data.

General availability
|27 September 2023
Deliverability & complianceSMS
SMS age gating for alcohol

Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution.

General availability
|18 September 2023
EmailSign-up forms
Add Personalisation button

Add profile and event properties to email templates without manually typing syntax code.

General availability
|7 September 2023
FlowsPush notifications
Dynamic images in push notifications

Add a dynamic image to a push notification to show a subscriber the exact product they favorited, started a checkout with, or bought.

General availability
|6 September 2023
Sign-up forms
Countdown timer in forms

Add countdown timers to your sign-up forms for flash sales, special promotions, or holiday messaging and more.

General availability
|6 September 2023
Deliverability & complianceSMS
Custom branded SMS short links

Build custom short links to establish a recognizable brand identity and build trust with your SMS subscribers.

August
General availability
|31 August 2023
Reviews
Multi-language support for reviews

Translate you review widgets and submission pages with over 12 language options.

General availability
|31 August 2023
AnalyticsAudience
Segment growth report

View your segment’s growth over any time frame with the ability to see added and dropped members.

General availability
|31 August 2023
AnalyticsDeliverability & compliance
Deliverability hub

Consolidated reporting hub to track key metrics, send volumes, and more.

General availability
|30 August 2023
AnalyticsAudience
Audience growth page

Find all the ways you can grow your list through Klaviyo––sign-up forms, customised subscribe pages, consent at checkout, SMS list growth tools, and third-party lead capture tools––all in one new location under the Audiences tab.

General availability
|28 August 2023
CampaignsPush notifications
Mobile push preview functionality

Create Android and iOS previews for your push notifications to ensure your push looks exactly as you expect before your customers ever see it.

General availability
|28 August 2023
AnalyticsCDP
Funnel analysis report

Visualise and understand drop-off across the subscriber and customer journey.

General availability
|28 August 2023
CDPIntegrations
Data warehouse sync

Sync your customer profile and event data from Klaviyo to your data warehouse.

General availability
|28 August 2023
AnalyticsCDP
Data transformation

Format and standardise data automatically to improve your data quality.

General availability
|28 August 2023
AnalyticsCDP
Custom customer lifetime value model

Create custom CLV models by adjusting the lookahead timeframe.

General availability
|28 August 2023
AnalyticsAudience
Anonymous visitor activity backfill

Enrich customer profiles by tracking anonymous browsing activity and backfilling it to the relevant profile upon identification.

General availability
|23 August 2023
AnalyticsCDP
Reviewing RFM analytics

Review your RFM report in Klaviyo CDP to understand how recently a customer made a purchase, how frequently they purchase overall, and how much they generally spend on individual transactions.

General availability
|21 August 2023
CampaignsEmailSMS
Anytime campaign sending

Schedule an email, SMS, or push notification campaign down to the exact minute that you want your message to go out.

General availability
|17 August 2023
EmailFlows
Price drop flow trigger for custom catalogues

Trigger price drop flows for custom catalogue to let customers know when products they’ve looked at lower in price.

General availability
|14 August 2023
Deliverability & complianceEmail
Delivery rate anomaly detection

Notifications for delivery rate anomalies for campaigns with recommended actions to improve deliverability.

General availability
|9 August 2023
Account & billingReviews
Guided reviews onboarding experience

Guided walk through of every step to enable Klaviyo reviews, including adding reviews widgets to your Shopify store, setting up a review request flow, and selecting a plan.

General availability
|8 August 2023
Account & billingAnalytics
Account usage page

View repoting on how many active profiles you’ve had, emails and SMS you’ve sent, how many SMS credits you used, and your CDP usage. If you are on manual billing, you will see your usage as a percentage of your contracted amount.

Coming soon
|4 August 2023
In-line text editing

Edit and style your text directly in the email editor canvas.

General availability
|3 August 2023
Email
In-editor image resizing

Manually set a height or width for the image, set image alignment, and more directly within the editor.

General availability
|3 August 2023
Email
In-editor image cropping

Crop an image into a circle, a square, or a rectangle with a custom width and height directly within the editor. Your original image is preserved, meaning you can adjust or remove the cropping at any time.

July
General availability
|31 July 2023
CampaignsEmail
Complementary product recommendations

Create a product feed in Klaviyo to power custom product recommendations for your subscribers based on their past buying or browsing behavior.

General availability
|27 July 2023
AudienceIntegrations
Shop Pay forms

Set up lead capture with Shop on a Klaviyo sign-up form to recognise Shop Pay users, save and apply their discounts, and collect SMS consent.

General availability
|13 July 2023
Integrations
Onsite website personalisation API

Implement onsite personalisation on your website using Klaviyo’s group membership API.

June
General availability
|30 June 2023
AnalyticsAudience
Segmentation improvements

Our state-of-the-art segmentation engine has been remodeled, resulting in 87% faster speeds, meaning you can be confident in your audiences and ensure your flows are effectively triggered in real-time.

General availability
|30 June 2023
Account & billing
SSO and SCIM

Enable system for cross-domain identity management (SCIM) and single sign-on (SSO) for better security and user data management that can be shared with different applications.

General availability
|30 June 2023
EmailIntegrations
Discount pricing in product blocks

Automatically show the discounted price compared with the original price for items in your product recommendation feeds, available for Shopify, BigCommerce, or WooCommerce integrations.

General availability
|30 June 2023
AudienceDeliverability & compliance
Consent and suppression events

New events visible on a profile’s activity timeline representing when a profile is manually (un)suppressed, or when a profile is (un)suppressed from a specific list.

General availability
|30 June 2023
Integrations
Accounts API

Retrieve account-specific data, such as contact information, timezone, currency, or public API keys.

General availability
|27 June 2023
EmailReviews
Reviews quote email block

Feature real customer reviews within your email templates.

General availability
|26 June 2023
Account & billingReviews
Klaviyo Reviews

Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy.

General availability
|23 June 2023
AudienceIntegrations
Olo Integration

Connect to Olo to sync many different events, including key appointments and membership.

General availability
|22 June 2023
Email
Template library redesign

The template library in Klaviyo is now easier to find, has upgraded designs, and new filtering capabilities.

General availability
|13 June 2023
AudienceIntegrations
Mindbody integration

Connect with Mindbody to get your client data and appointment-related events into Klaviyo so you can deliver timely, personalised communications that keep your clients coming back.

General availability
|8 June 2023
AudienceIntegrations
Instagram feed integration

Set up a custom web feed with your Instagram account using an RSS feed generator and display the feed in your emails.

General availability
|6 June 2023
Integrations
Boulevard integration

Integrate with Boulevard to connect data for booking, scheduling, marketing, payments, reporting, and more.

General availability
|5 June 2023
Account & billingAnalytics
Business review dashboard

See monthly, quarterly, and yearly overviews for your account performance across campaigns, flows, deliverability, and more.

General availability
|2 June 2023
EmailIntegrations
Product discount pricing in email

Enable the original price for sale products settings in your email template to show both the original and sale price for dynamic or static product blocks.

May
General availability
|26 May 2023
FlowsIntegrations
Ordergroove integration

Connect with Ordergroove to subscription data to set up customer segments and build out new flows with email and SMS actions.

General availability
|23 May 2023
FlowsIntegrations
Buy with Prime Integration

Ingest and action buyer data from purchases made through Buy with Prime on your site, such as automated abandoned checkout emails.

General availability
|15 May 2023
AudienceIntegrations
Commercetools integration

Connect with Commercetools to sync your real-time and historical data from the Commercetools platform into Klaviyo so you can deliver personalised experiences at scale.

General availability
|8 May 2023
AnalyticsPush notifications
Mobile push custom attribution window

Create a custom attribution window for your push notifications by setting the exact number of days or hours from your attribution settings page.

Coming soon
|4 May 2023
Flows deliverability tab

Analyse your flow message deliverability including performance across inbox providours, positive engagement rates, and performance by email domain.

April
General availability
|26 April 2023
Sign-up forms
Klaviyo-hosted fonts on signup forms

In addition to using Google, Adobe, and custom fonts, you can now use Klaviyo-hosted fonts in signup forms.

General availability
|24 April 2023
CampaignsEmailSMS
Campaign calendar view

Easily view which channels you’re sending on and when, without manually maintaining a marketing calendar.

General availability
|24 April 2023
Sign-up forms
Accessibility assistant for signup forms

Monitor your signup form for elements that do not meet WCAG standards and log them as Active Alerts.

General availability
|18 April 2023
FlowsPush notifications
Mobile Push enhancements

Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to our iOS SDK.

General availability
|13 April 2023
AudienceIntegrations
Square Online integration

Deliver personalised experiences to your online and offline customers with Klaviyo’s one-click integration with Square Online.

General availability
|7 April 2023
AudienceSMS
Facebook lead ads integration

Sync subscribers for email and SMS collected through a Facebook lead ad into Klaviyo to better manage consent across both channels.

General availability
|3 April 2023
AudienceSMS
SMS subscribe links

Generate a shareable link in Klaviyo that lets shoppers easily sign up for text message marketing.

March
General availability
|28 March 2023
IntegrationsSMS
Movable Ink SMS integration

Use Moveable Ink HTML within your Klaviyo SMS templates to deliver hyper-personalised content at scale.

General availability
|2 March 2023
Deliverability & complianceSMS
A/B testing in local time zone

Set up your A/B tests to send tests during the recipient’s local timezone

February
General availability
|15 February 2023
CampaignsFlows
Quick actions in search

Quickly create a campaign, flow, signup form, list, or segment right from the main search bar of your Klaviyo account.

General availability
|15 February 2023
Account & billingDeliverability & compliance
Improved notifications modal

In-app notifications provide important account information, platform updates, an area to access your Benchmarks report downloads, and more.

General availability
|6 February 2023
Sign-up forms
Close button for form teasers

Include a close button for customers to exit a form teaser while they shop your site.

January
General availability
|19 January 2023
AudienceIntegrations
Syncing data to Shopify

Expanded sync settings for Shopify allow you to choose to sync all Klaviyo profiles back to Shopify, while continuing to specify the profile data you want to sync to enrich Shopify profiles, including: name, email, phone number, email subscription status, and SMS subscription status.

General availability
|16 January 2023
EmailIntegrations
Product feeds content editor

Create and view dynamic & personalised product feeds from right within the email template editor.

General availability
|16 January 2023
Deliverability & complianceEmail
Clipping and code weight warnings

Receive warnings within the template editor if your email is likely to be clipped in a gmail inbox due to the email being too heavy (close to or over 120 KB).

General availability
|12 January 2023
AnalyticsSMS
SMS A/B testing in flows

A/B test SMS content in flows to learn what resonates best with your audience.

General availability
|11 January 2023
Account & billing
Manual billed invoices

Access all invoices from March 2022 onward for manually billed Klaviyo accounts.

General availability
|5 January 2023
Sign-up formsSMS
SMS disclosure block

Add and edit your SMS disclosure language, then simply add this language to any sign-up form by dragging in a new block.

October
General availability
|10 October 2022
SMSKlaviyo AI
SMS Assistant

Turn keywords into high-performing SMS messages.

March
General availability
|11 March 2022
CampaignsSMS
Email to SMS campaign generator

Create an SMS campaign with the same settings from your email campaign’s Name and Recipients step with the click of a button. The SMS generated by Klaviyo will use your email campaign’s subject line and preview text, and is fully editable.