KLAVIYO FOR RETAIL
Get a bigger payoff from your retail marketing strategy
Klaviyo is built for the speed and scale of modern retail. Our B2C CRM combines marketing, service, analytics, and data, so you can automate your strategy and drive more revenue.
Fuel seamless retail experiences with a single platform
Klaviyo Marketing
Engage customers at key moments with data-driven automation for email, SMS, mobile push, and more.
Klaviyo Service
Turn customer service into a revenue driver by combining marketing and customer support.
Klaviyo Analytics
Use customer analytics to learn who your shoppers are, what they want, and what they’re likely to do next.
Klaviyo AI
Unlock strategic insights, fast-track creativity, and optimize performance like never before.
Ready for evolving retail expectations
Power modern, personalized marketing and service experiences with real-time insights and all the data you need. No delays, silos, or complex setup.
- 350+ integrations: Instantly unify and use all your data from tools like Shopify, WooCommerce, Meta, and many more.
- Klaviyo Data Platform: Power every experience—from email, SMS, mobile apps, and beyond—with real-time data and insights.
- AI-driven personalization: Enhance performance by predicting, testing, and tailoring to customer behavior.
Retail personalization without complication
Effortlessly deliver super-relevant retail experiences that build more valuable relationships.
- Smarter segmentation: Easily target high-intent shoppers, repeat buyers, and churn risks across email, SMS, and mobile.
- Savvy recommendations: Use Klaviyo AI to suggest relevant products, offers, and content when the time is right.
- Automated flows: Use 60+ retail-specific flows to connect with shoppers at key moments, guided by customer data.
Watch Klaviyo B2C CRM in action
Marketing, service, and analytics in one place
Point solutions are no match for this triple threat. The B2C CRM supports every aspect of the customer experience, so you can manage the big picture without losing sight of the details.
- Full-funnel marketing: Deliver more compelling experiences across every channel, powered by a single platform.
- Built-in analytics: Track performance, predict trends, optimize campaigns, and go even further with Marketing Analytics.
- Seamless service*: Turn customer support into a revenue machine with AI-driven answers and personalized offers.
* Public beta, Shopify only
Scale your business like nobody’s business
Grow quickly and profitably on the platform designed to make the most of your time, budget, and team.
- Reduce costs: Consolidate your tech stack by replacing multiple disconnected tools with one do-it-all platform.
- Boost ROI: Fast-forward to better results with data-driven automation and AI-powered decision making.
- Increase engagement: Spark more interaction across owned channels without spending on additional ads.
See why over 100k retail and ecommerce brands grow with the B2C CRM
Harney & Sons drives more ROI with Klaviyo B2C CRM
Daily Harvest boosts efficiency by switching to Klaviyo and Shopify
Made In sees a major payoff after consolidating with Klaviyo
DKNY transforms subscriber engagement with Klaviyo
Additional resources for retail marketing
What is an ecommerce CRM?
Explore the details every online retailer should keep in mind when comparing customer relationship management tools.
The ultimate ecommerce CDP guide
Find out how an ecommerce CDP helps today’s top online retailers get more from their data and drive better results.
Your guide to ecommerce analytics and performance optimization
Learn how to use your ecommerce data to inform business decisions and sharpen your strategy.
Retail marketing FAQs
Retail marketing is the promotion of a business’s products or services to potential customers, with the ultimate goal of driving sales, awareness, and profitability. Retail marketing can be used in store, in person, or online, and can consist of everything from strategic store layouts to paid advertisements to use of owned channels like email and SMS.