Risk Taking

Chelsea Moore was born and raised in Los Angeles, where she attended UCLA. After graduating, Chelsea and her now co-founder Jenni Olivero moved to Venice Beach. That’s where the idea for BOXFOX, an online personalized gift box service, was born. The duo spotted a gap in the lifestyle and service space for elevated and effortless gifting, and knew they had something to offer.

• The audacity it takes to veer from a traditional career path
• A moment that felt like an enormous risk
• A decision she made that didn’t pan out as she expected