The Importance of Grit

Erica Liu Williams is a former Olympic trials swimmer and Silicon Valley techie, so it’s safe to say she knows a thing or two about ambition, perseverance, and determination. Today, Erica’s career looks a lot different—she works full-time as the founder of gr8nola, a granola brand you can find in the kitchens at big tech company headquarters (think: Twitter, Facebook, Dropbox, and Slack). Erica also sells her wildly delicious superfood snack through gr8nola’s website, on Amazon, and in select retailers.

• How Erica went all in on gr8nola and held herself accountable
• How she motivates herself during difficult times
• Where she turns for support when self-doubt creeps in