The sushi dinner that led to Snif

Bryan Edwards and Phil Riportella have been best friends since middle school, though after college, their careers took them on different paths. Bryan spent the first part of his career in management consulting while Phil was in investment banking. But Bryan had a feeling he would want to start his own business one day, and he knew Phil would be the ideal partner if he ever did—they just needed an idea. And then this happened.

Thank you to our episode sponsor, Returnly.

• How being a management consultant prepared Bryan for entrepreneurship
• How Bryan and Phil came up with the idea for Snif
• Why a focus on brand was paramount
• What Bryan looks for in a co-founder