The unwavering optimism powering Naturalicious

Gwen Jimmere was working at Ford Motor Company and had all the comforts of a cushy corporate job—until she was laid off. Fortunately, Gwen had already begun working on her own company on the side, and soon after, she launched Naturalicious: a holistic beauty brand with a focus on natural haircare products. As the brand took off, Gwen realized that there was an opportunity to expand by opening a salon. And then this happened.

Thank you to our episode sponsor, Octane AI.

• How Gwen pursued Naturalicious after being laid off
• How optimism is the key to Gwen’s recurring success
• Why Gwen founded Good Hair Bar as an extension of Naturalicious
• Why it took a three year journey to find the perfect hair salon for Good Hair Bar