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The importance of unified customer data

Learn about the benefits of having your marketing channels under one roof.

Is your Frankenstack holding you back?

Using point solutions for omnichannel marketing is no longer optimal for high-growth brands. When you centralize customer data in a unified marketing platform, you can create cohesive, personalized experiences across email, SMS, mobile push, and product reviews. Get the guide to learn the benefits of consolidating your tech stack, including:

  • Optimized list growth
  • More revenue from SMS follow-ups
  • One complete data profile for every customer
  • Accurate reporting and channel attribution

Now with Klaviyo Reviews, SMS, and email all living together, we’re able to have that omnichannel marketing. It’s helped us understand what our data’s telling us, and drive a better customer experience.

Don Smolik
Director of lifecycle marketing, Made In