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The ecommerce marketing mix report

Is it time to recalibrate your marketing budget? Find out where brands are investing and pulling back in 2023.

Marketing leaders weigh in

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We surveyed:

750+
ecommerce leaders across 14 industries
83%
are highly involved in marketing budget allocation decisions
Key takeaway #1

Is retention the new acquisition? Not necessarily.

Key takeaway #2

Email marketing reigns supreme.

Key takeaway #3

Paid continues to eat up marketing dollars.

Key takeaway #4

Larger brands are going all in on SMS.

Key takeaway #5

SMBs are focused on personalized marketing.