Event recap

Watch the announcement

The future of customer relationships starts now. Klaviyo introduced the next evolution of customer engagement—one that unifies data, marketing, service, analytics, and AI.

What we announced

Klaviyo B2C CRM

For years, brands have struggled with disconnected tools, siloed data, and impersonal automation. That changes now. With Klaviyo, you have the power to truly know your customers and turn every interaction into a growth opportunity.

Klaviyo Marketing

Marketing should feel effortless, not exhausting. With advanced segmentation, omnichannel campaigns, deeper personalization, and AI-driven automation, it’s easier than ever to engage customers and drive sales across email, SMS, push, and far more.

Klaviyo Service

Great customer service isn’t just about solving problems—it’s about strengthening relationships. By connecting marketing and support teams, brands can make every customer interaction personal, proactive, and a potential sales opportunity.

Klaviyo Analytics

Your customers leave signals everywhere, but all that data’s only useful if you can act on it. Now you can capture all your data, connect the dots, and get real-time insights and predictions—spotting opportunities, refining strategies, and acting fast.

Klaviyo Data Platform (KDP)

All your customer data, always in sync—it’s the foundation of every great customer experience. Plug into all the tech you use today, connect new tools, and use data in brand new ways. Integrated, future-proof, effortless.

Klaviyo AI

AI is everywhere, but not all AI is built for business impact. Do more than generate content—powers smarter automations, predict customer behavior, and work faster while delivering deeply personalized experiences. (But also generate stuff, like flows, segments, emails, A/B variants—seriously, so much time saved.)

More about the B2C CRM

What is a B2C CRM? The way brands engage customers has changed. Learn how a B2C CRM is different from traditional CRMs and why it’s essential for scaling personalized experiences.

Why we built the first B2C CRM. B2C businesses need more than just marketing automation—they need a platform that unifies marketing, service, and analytics. See how Klaviyo is redefining CRM for consumer brands.

Optimizing customer experience. A data-driven customer experience isn’t just a strategy—it’s a competitive advantage. Learn how leading brands are using B2C CRM to turn every interaction into revenue.

Klaviyo B2C CRM is your unified platform for building smarter digital relationships.