Take your marketing to the next level

Short codes and toll-free numbers have the ability to increase throughput allowing your messages to continue to reach every recipient quickly as your SMS audience grows. We offer complimentary toll-free numbers, but if you’d like to add even more throughput, you can purchase additional short codes.

With every plan, you are allocated a maximum number of SMS credits. You can use your credits toward any combination of SMS and MMS messages (a text message over 160 characters or containing an image or GIF). The number of credits required to send an SMS or MMS message varies depending on the country you are sending the message to.

USA
SMS = 1 credit
MMS = 3 credits

Canada
SMS = 3 credits
MMS = 5 credits

UK
SMS = 5 credits
MMS = N/A

AUS
SMS = 4 credits
MMS = N/A

NZ
SMS = 10 credits
MMS = N/A

Don’t worry. If you go over the number of contacts or messages in your plan, we’ll give you the option to upgrade your plan (and we’ll send you a friendly email too). You’ll always be asked to confirm an account upgrade before it happens. You can upgrade email and SMS channels independently.

We offer a variety of support to help you get started. Depending on your plan, you may have access to:

• Step-by-step onboarding to our products and features
• The Klaviyo Community where you can ask questions and learn from other Klaviyo customers
• Klaviyo Academy for courses and certifications
• Email and chat support with product experts
• Growth success team for strategic questions
• Agency partners to help with onboarding, strategy, and implementation

CDP stands for Customer Data Platform and it’s an invaluable tool for scaling ecommerce brands. A CDP centralizes data from across your tech stack, making it available for analytics systems, marketing automation, and more. With all your data in one place, you get a full lifetime view of a customer’s engagement with your brand, allowing you to further nurture relationships with loyal, profitable customers.

Learn more about CDPs in our blog

Yes, Klaviyo has a built-in CDP within our customer platform, but we’re also a lot more.

Klaviyo can ingest, store, manage, unify, enrich, distribute, and easily query historical and real-time customer data while optimizing for marketing use cases, without sacrificing speed or performance. And all of this is used to power omnichannel customer experiences in the channels like email, SMS, web, mobile and more—all natively with Klaviyo.

Yes, you can! Many of our customers already use Klaviyo as their CDP to ingest, unify, and distribute all of their customer data in real-time, among other powerful features.

Klaviyo’s built-in CDP is included with all Klaviyo packages at no additional charge.

We accept all major credit cards and you can enter or update your payment details on your account page at any time.

You can manage your account from your account page.

A short code is a 4-6 digit phone number that businesses use to deliver text messages to their customers. Short codes have a higher throughput than toll-free numbers, so if your business needs to send SMS messages to more than 95,000 people per month, we recommend upgrading from a complimentary toll-free number to a short code. Once you reach the recommended sending volume, Klaviyo will reach out to help you secure a dedicated short code for your business.

The choice is yours. Any brand can request a short code and begin using it as soon as the application is approved by mobile carriers. The short code will come at an additional cost. Some brands choose to start sending from a short code immediately to prevent having to change the number that customers receive their texts from when migrating from a toll-free number to a short code.

All of our base plans come with email, and you can choose to add SMS to your plan. You may increase email or SMS independently.