Better decisions backed by customer data
Klaviyo’s built-in customer data platform (CDP) surfaces granular customer data from across your tech stack. With all your data in one spot, you can develop stronger strategies and pivot quickly.
If you know you know
Equip your brand to grow like your ecommerce favorites
Conquer economic headwinds with Klaviyo’s unified messaging and built-in CDP to leverage your data and streamline your marketing in a way you simply can’t with Mailchimp. (Bonus: only pay once for each profile).
20K+ brands have switched from Mailchimp to Klaviyo, here’s why:
Streamlined for better ROI
Consolidate your marketing with Klaviyo’s unified platform for email, SMS, paid ads, pop-ups, push notifications, and built-in CDP, so you can work more efficiently and drive sales with more relevant messaging.
Superior segmentation. Period.
Klaviyo captures behavioral data for each customer on your site and updates their segments automatically. Use that data for personalized marketing and predictive analytics.
Your favorite brands know
Klaviyo by the numbers
Zero
hidden fees, overages, or gotchas
7 months
to achieve ROI vs. 13 with Mailchimp
$14.8B
earned in untapped revenue in 2022 from Klaviyo automations
300+
pre-built integrations
$14.8B earned through November, 2022; Source: G2
Customer data platform
The full picture, finally
Understand your brand’s performance with all your customer data and detailed reporting under one roof. Klaviyo’s built-in CDP makes your data accessible and actionable like never before. With Klaviyo, you know:
- How much revenue each automated flow generated
- Which customers are most profitable and which products they buy most
- Which customers are most likely to purchase in the next 7 days
- How your brand is doing compared to peers
Efficiency and ROI
Consolidate your operations for faster ROI
Klaviyo unifies your customer data and marketing channels (email, SMS, paid ads, push notifications, and pop-ups). That means with Klaviyo, you’ll:
- Spend less on separate marketing platforms
- Work more efficiently instead of bouncing around platform to platform
- Reach your customers in the channels they prefer, driving revenue
Segmentation
Segment your way to revenue, retention, and loyalty
Klaviyo’s best-in-class segmentation empowers brands to automate hyper-personalized email and SMS based on individual customer behavior on their site.
Use case: VIP segment
With segmentation you can create a marketing experience that rewards your VIP customers for their referrals with an exclusive offer, another experience to entice those referred customers, and one that encourages first-time buyers to come back.
italist switched from Mailchimp and increased their order value
Now we have a good sender reputation. We have a very healthy open rate. We have seen a huge increase in order value.”
