What customers really want

There’s no denying it—the way consumers discover, engage with, and buy from brands has changed. But as marketing leaders, how do we operate against a moving target? How do we predict success and deliver brand moments that resonate when consumer preferences are ever changing?

Klaviyo set out to answer this by surveying over 5,000 online shoppers from around the world. Download the report to discover how consumers discover and interact with brands, what’s important to them, their preferred communication channels, and how brands can adapt.