The Brand Outlet Uses SMS for Marketing
With their anticipation for SMS building, The Brand Outlet wanted to get started quickly and Klaviyo enabled a fast and painless setup experience.
Getting started with Klaviyo SMS was fast and simple, much like what we’ve come to expect from everything we do in Klaviyo.
Heather Paton van der Walt, Graphic designer, The Brand Outlet
With SMS, email, and analytics all in Klaviyo, The Brand Outlet could save time, resources, and the brainpower it takes to manage multiple platforms.
To collect more phone numbers, The Brand Outlet updated their footer to collect phone numbers using their embedded Klaviyo form. They also collected phone numbers and consent in their Cyber Weekend popup that asked people to subscribe to text messages for exclusive updates.
The Brand Outlet collected thousands of phone numbers in two weeks.
The Brand Outlet created a specific Cyber Weekend flow to message those new subscribers and drive them to exclusive sales and promotions. One of the main drivers of success was The Brand Outlet’s use of personalization. Each text included data that’s stored on the customer’s profile—it took just two clicks to add this information to the message.
Personalizing text messages in Klaviyo is insanely simple. You see the info you want to add to the message, click on it to copy the data, then paste and it’s done. No need to ask for help, read some complex doc, or type and pray.
Heather Paton van der Walt, Graphic designer, The Brand Outlet
Beyond the dedicated Cyber Weekend flow, the ability to manage email and SMS side by side has unlocked new use cases and a greater opportunity for The Brand Outlet to optimize performance. The Brand Outlet immediately added text messages to their key flows—welcome series, abandoned cart, and browse abandonment. With these new experiences live, they can easily see how their automated text messages are performing and test text message content, cadences, and ordering between sending SMS and email to different subscribers.
Based on our previous experience with SMS, we expected text messages to generate a lot of clicks. We’re extremely excited to see high click rates that are improving every week.
Kelsey Taylor, Ecommerce manager, The Brand Outlet
In a matter of hours, The Brand Outlet set up SMS in Klaviyo, collected phone numbers and consent from their customers, and generated revenue from personalized text messages.
