Collect customer data to personalize your messaging
This course will introduce you to all the methods within Klaviyo for collecting zero- and first-party data to enrich customer profiles.
Optimize Performance
With your base strategies in place, it’s time to optimize. Learn how to gather more customer data, A/B test, and fine tune your retention strategy.
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Your 3 key objectives
Maximize profile data
Gather more customer data through progressive profiling
Messages that are tailored to your subscribers’ interests are more impactful, but first, you need to learn more about them.
Identify what you’d like to know about your customers based on your business, like wedding date, type of pet, or skin type, and add an input field to your sign-up form to ask. Use additional forms like a multi-step flyout form to learn more about your subscribers after sign up.
Maximize profile data
Create powerful segments using profile data
Use the data you’ve collected and stored to create new segments that can be used to target campaigns, forms, flows and more.
Klaviyo Reviews allows segmentation by rating and by feedback collected through custom questions in the review. If you use a different tool to collect customer reviews, make sure that data is syncing to Klaviyo so you can use it in segmentation.
Resources to inspire your growth
Getting started with Klaviyo Reviews
Learn how to use Klaviyo Reviews to increase sales, build stronger relationships, and enhance your customer support.
Customer-first marketing: the new playbook for the privacy-first era
Build relationships and cultivate loyalty with curated experiences based your customers’ interests.
Experiment and refine
Put your customer data to work
Profile data, whether automatically collected or provided by the customer, can be used to tailor your message to your recipient and increase their chance of converting.
Customize your welcome series and add branches to send unique messages based on custom profile properties collected at sign-up, or other information like purchase history.
Learn how to branch your welcome series based on profile properties
Experiment and refine
Drive more conversions with A/B testing
Increase campaign open, click, and conversion rates through experimentation and testing.
Learn how to set up and run a campaign A/B test, how to read the test results, and a few use cases for A/B testing campaigns.
Experiment and refine
Maximize engagement with experimentation
Focus experimentation on driving better engagement across your marketing funnel.
By carrying out a Smart Send Time test, you can find which send time yields the best engagement from your audience to improve the performance of your campaigns.
Resources to inspire your growth
Enhance your marketing with A/B testing
Learn how to build a strategy for regular testing and optimization, and how to apply your learnings to improve future marketing efforts.
Optimize form display settings with AI
Stop guessing and put data in the driver’s seat. Let Klaviyo AI find the optimal timing of when a visitor should see a form on your site.
Testing and optimizing flows
This recorded training covers the fundamentals of A/B testing. Learn how to use A/B testing in flows and get practical examples of what to test.
Improve retention
Automate repeat purchases with retention flows
Automate your retention marketing with flows that drive conversions and target high-intent shoppers with the perfect message.
Learn how to build a Klaviyo back in stock flow to alert customers about inventory if you are using the Shopify, BigCommerce, or Magento 2 platforms, or have an inventory-aware custom catalog feed.
Improve retention
Expand your SMS program
Advance your SMS program by adding SMS throughout the customer lifecycle and move toward parity with your email strategy.
Avoid wasting SMS credits by sending texts to numbers that recently had a temporary error. Create a segment to exclude these numbers from receiving texts.
Improve retention
Manage your audience to keep deliverability strong
Email inbox providers actively monitor how often your recipients engage with your emails, and you should too. Be more efficient with every send by maintaining an active and engaged list of subscribers.
Use a segment of unengaged subscribers as an exclusion audience when sending campaigns to general lists to protect your deliverability.
Resources to inspire your growth
Increase CLV with an AI repeat purchase flow
Use predictive insights in Klaviyo to design an AI-powered flow that reaches customers at the right time, with the right message.
SMS use cases and examples to inspire your next send
See how brands use SMS to drive more sales and build relationships, with tips for creating your own SMS strategy.
Earn your deliverability certificate
Own your email sender reputation and prove that you understand how to execute a strong email sending strategy.
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