Getting started with Advanced KDP
Use this step-by-step guide to get Advanced KDP set up in your account to unlock deep customer insights and powerful data management tools.
Advanced Capabilities
You’ve optimized your performance. Now unlock deeper customer insights, build seamless omnichannel experiences, and automate your business with Klaviyo.
Log into your account to complete the step-by-step guidance below.
Your 3 key objectives
Centralize data with Advanced KDP
Store and manage your data at scale
Data fuels your entire marketing engine, so it has to be clean and accurate in order to be useful. The CDP data management tools help you clean your data and get the right data where you need it.
Take control of your customer data. Choose which data to sync from Klaviyo to your data warehouse so your team can access valuable customer data for larger business analysis.
Centralize data with Advanced KDP
Shore up data across your tech stack in real-time
As your business scales, your team needs to trust that the customer data they’re seeing is accurate and up-to-date, no matter which piece of your stack they’re looking at.
Keep your data unified and accurate across all of your integrations. Sync unsubscribes or message engagement metrics to third-party tools used for reporting or business insights.
Strategic guidance to help you grow
Drive smarter ad spend while growing your list
Learn to use RFM analysis to build better lookalike audiences and use your ad dollars more efficiently by reducing unqualified leads.
Build custom functions with Code in Advanced KDP
Learn how to use Code (Klaviyo’s IDE) to run functions directly inside the platform in response to events logged in Klaviyo.
Go omnichannel
Provide top-tier customer service with Customer Hub
Customer Hub is a powerful onsite surface that brings together personalization, self-service support, and increases signed-in shopping through a fully-customized customer account experience.
Brands using Shopify can join the public beta of this brand new product at no charge, with more ecommerce compatibility coming soon. Follow the in-app prompts to configure Customer Hub for your own site.
Go omnichannel
Connect with loyal customers through a mobile app
Your brand superfans want an easy way to buy from you, quickly and regularly. They want to monitor and redeem rewards, make shopping lists, and re-order with ease. Keep your best customers engaged by building a mobile app for your brand.
Enable push notifications for iOS and Android so that you can connect with mobile app users through campaigns and flows.
Set up iOS push notifications
Set up Android push notifications
Go omnichannel
Personalize across the web (and beyond)
True omnichannel marketing means providing personalized content to every individual customer, no matter which channel they interact with. Bring the customer experience to life by extending personalization to new channels, on and off the web.
Make your website experience feel personal and relevant to every visitor. Use the group membership API to display copy, images, banners, and product recommendations dynamically to different audience segments.
Strategic guidance to help you grow
Craft effective omnichannel experiences with a unified data platform
Learn how to use Advanced KDP to drive more personalized communications across your full scope of digital channels.
Getting started with Customer Hub
Building an exceptional customer experiences doesn’t have to be complex. Learn how to launch and use Customer Hub on your site to increase customer satisfaction.
How Ministry of Supply drove 650+ self-serve support interactions with Customer Hub
Learn why this cutting-edge brand sees Klaviyo’s Customer Hub as the “future of shopping”.
Automate everything
Build custom experiences on top of Klaviyo
At this point, you’ve done just about everything that you can do with the native features available in Klaviyo. Now, you can extend Klaviyo’s capabilities using our developer tools and custom-build features to keep scaling your enterprise.
For any custom development work, we recommend setting up a new account specifically for testing. You can designate the account as a “test” instance in Klaviyo (don’t worry, it’s free).
Automate everything
Shore up data across your tech stack in real-time
As your business scales, your team needs to trust that the customer data they’re seeing is accurate and up-to-date, no matter which piece of your stack they’re looking at.
Keep your data unified and accurate across all of your integrations. Sync unsubscribes or message engagement metrics to third-party tools used for reporting or business insights.
Automate everything
Automate business processes with flows
Flows can do more than just automate messaging. Use flows to automate business processes that update data internally, send reminders, or trigger actions outside of Klaviyo.
Automatically email members of your team when action needs to be taken in response to a customer action. Let your sales reps know when someone requests a demo, or let your team know when someone cancels a membership.
Strategic guidance to help you grow
Join the Developer Group within Klaviyo Community
Get timely updates on Klaviyo’s APIs and developer tools, bounce ideas off of other developers, and see what other people are building on Klaviyo.
Earn the Klaviyo developer certificate
To push the limits of what Klaviyo can do for your business, you’ll need custom development. If you are a developer, you can learn everything you need to know to start building with Klaviyo.
Build an OAuth app with Klaviyo
Did you know that you can a build custom app for Klaviyo and list them on Klaviyo’s integration directory? Take your custom solution and share it with other users through a custom app.
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