How Ruffwear drives incremental revenue with Klaviyo CDP
Learn how Ruffwear improved their margins by using CDP insights to refine their discount strategy.
You’ve optimized your performance. Now unlock deeper customer insights, build seamless omnichannel experiences, and automate your business with Klaviyo.
Log into your account to complete the step-by-step guidance below.
In order to access new tools and insights, you’ll need to activate Klaviyo CDP in your account. You can initiate a 30-day free trial directly from your account, or you can purchase CDP as an add-on product.
Once you’ve got access to Klaviyo CDP, continue on with the guidance on this page.
Make it easier for customers to convert by identifying friction points along your main conversion paths.
RFM analysis helps you identify your most valuable and most at-risk customers based on the recency, frequency, and monetary (RFM) value of their purchases. Turn these insights into direct action by targeting RFM groups with flows, campaigns, onsite experiences, and ads.
Since RFM analysis groups your customers by their relative value to your business, you need to define parameters for what a good customer looks like in order for the model to work.
Data fuels your entire marketing engine, so it has to be clean and accurate in order to be useful. The CDP data management tools help you clean your data and get the right data where you need it.
Take control of your customer data. Choose which data to sync from Klaviyo to your data warehouse so your team can access valuable customer data for larger business analysis.
Learn how Ruffwear improved their margins by using CDP insights to refine their discount strategy.
Use this step-by-step guide to get Klaviyo CDP set up in your account to unlock deep customer insights and powerful data management tools.
Learn how to use RFM analysis to create a strong retention strategy that nurtures your most loyal customers while addressing churn risks.
Your brand superfans want an easy way to buy from you, quickly and regularly. They want to monitor and redeem rewards, make shopping lists, and re-order with ease. Keep your best customers engaged by building a mobile app for your brand.
Enable push notifications for iOS and Android so that you can connect with mobile app users through campaigns and flows.
Set up iOS push notifications
Set up Android push notifications
True omnichannel marketing means providing personalized content to every individual customer, no matter which channel they interact with. Bring the customer experience to life by extending personalization to new channels, on and off the web.
Make your website experience feel personal and relevant to every visitor. Use the group membership API to display copy, images, banners, and product recommendations dynamically to different audience segments.
Learn how one brand uses the data collected in Klaviyo to build buyer personas and inform their product development process.
Snail mail isn’t dead. In fact, it’s super valuable when you’re able to make it personal and timely. See why brands are investing in direct mail automation to grow.
Our robust network of partner agencies can act as an extension of your team. Whether you need custom development, app development, or strategic guidance, our partners can help.
At this point, you’ve done just about everything that you can do with the native features available in Klaviyo. Now, you can extend Klaviyo’s capabilities using our developer tools and custom-build features to keep scaling your enterprise.
For any custom development work, we recommend setting up a new account specifically for testing. You can designate the account as a “test” instance in Klaviyo (don’t worry, it’s free).
Flows can do more than just automate messaging. Use flows to automate business processes that update data internally, send reminders, or trigger actions outside of Klaviyo.
Automatically email members of your team when action needs to be taken in response to a customer action. Let your sales reps know when someone requests a demo, or let your team know when someone cancels a membership.
As your business scales, your team needs to trust that the customer data they’re seeing is accurate and up-to-date, no matter which piece of your stack they’re looking at.
Keep your data unified and accurate across all of your integrations. Sync unsubscribes or message engagement metrics to third-party tools used for reporting or business insights.
To push the limits of what Klaviyo can do for your business, you’ll need custom development. If you are a developer, you can learn everything you need to know to start building with Klaviyo.
Learn how to build highly-customized experiences and automations using the CDP-exclusive Code feature.
Get timely updates on Klaviyo’s APIs and developer tools, bounce ideas off of other developers, and see what other people are building on Klaviyo.