At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
As a Klaviyo Sr. Digital Strategist, you will play a pivotal role in partnering with our clients to maximize their marketing potential through the Klaviyo platform. You will work closely with clients to understand their business goals, develop tailored strategies, and provide guidance on optimizing their marketing campaigns using data generated from the Klaviyo platform.
Key Responsibilities:
- Collaborate with clients to understand their business objectives and marketing goals.
- Analyze client data to identify opportunities for improved customer engagement and revenue growth.
- Develop customized marketing strategies that leverage the capabilities of the Klaviyo platform.
- Design comprehensive email and SMS marketing campaigns that resonate with target audiences.
- Provide expert guidance on best practices for email and SMS marketing, segmentation, and personalization.
- Implement A/B testing and data analysis to refine campaign performance.
- Partner with cross-functional teams to ensure seamless execution of strategies.
- Monitor campaign performance and provide regular performance reports to clients.
- Offer recommendations for optimization and campaign enhancement based on data insights.
- Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.
- Deliver exceptional client experiences through clear communication and effective relationship-building.
Qualifications:
- 7+ years of experience in email marketing, SMS marketing, owned channels, digital marketing or related fields. Some brand/client side experience preferred.
- Bachelor's degree or commensurate experience.
- Demonstrated experience with Klaviyo or similar marketing automation platforms.
- Knowledge of Customer Data Platforms (CDPs) and their role in data-driven marketing.
- Proven experience in developing and executing successful data-driven marketing campaigns.
- Strong understanding of email and SMS marketing best practices and strategies.
- Strong communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Strong project management skills to oversee implementations and campaigns from start to finish.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Ability to work collaboratively in cross-functional teams.
- Proven track record of driving successful marketing campaigns and achieving results.
- Proficiency in other languages including German, French and/or Spanish a plus.
The pay range for this role is listed below. Some sales and success roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.