Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform's evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles
April was a special month with the launch of our Spring 2023 Klaviyo Product Event. Our newest features focused on optimizing omnichannel marketing. Check out new releases below designed to help you engage more customers, save you time, and help you make better decisions, faster. Top features this month Mobile push notifications are now available […]
The Settings page has been redesigned to improve your workflow and save you time. Gone are the days of endlessly clicking around in your Klaviyo account. Now, you can simply click your account ribbon and hit the Settings tab. Key changes to the Settings page The redesigned user interface speeds up your workflow and saves […]
Customer retention is 90% higher when brands deliver great experiences through omnichannel marketing, but it can be tricky to get right. And with consumers demanding more personalized experiences, creating a seamless interaction across all channels is key to getting them to take your desired action. When you have several messages going out across different channels, […]
With the release of the omnichannel campaign calendar announced at our Spring 2023 Klaviyo Product Event, we’d be remiss if we didn’t also reimagine the list view for your campaigns. Your campaigns list view provides a high-level overview of performance, the channels you’re sending on, and the status of each item reflected in this list. […]
Engaging and retaining users is key to ensure your app’s profitability, sustainability, and long-term success. But push notifications can be difficult to get right – you are ultimately competing with many other apps for attention. And similar to other channels, it’s important to pay close attention to opt-in and opt-out rates. Once someone opts out, […]
In this product release we announce a new home for developers in Klaviyo All the resources you need in one place Developers have a new home in the Klaviyo app. The developer tools section organizes api-key management, platform status updates, guides and resources, and in the future, API analytics. Build with Klaviyo, faster With all […]
We’re excited to announce a new platform integration with Square Online – Square’s ecommerce platform that helps sellers more easily run and grow their businesses. Square Online works seamlessly with Square Point of Sale (POS), allowing brands with brick-and-mortar locations to unify their product information across in-store and online channels. With this new integration, Square […]
Your SMS subscriber list is one of your most valuable assets. And, it’s the foundation to any successful SMS marketing strategy. The more people who opt into receiving texts from your brand, the more potential customers you can reach and the faster you can grow your revenue. While using sign-up forms on your mobile […]
As we say goodbye to winter in the United States, we’re highlighting new features that help you do some spring cleaning in your Klaviyo account. Our favorites from March are focused on improved reporting with new dashboards, campaign reports, and enhanced email metric granularity. Top features this month A new homepage dashboard experience View campaign […]