Klaviyo news

Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform's evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.

Klaviyo news articles

Klaviyo news
Oct 17, 2023
Your new source of truth for email deliverability 

In this product release  Deliverability plays a huge factor in the success of your email program, because it determines if your marketing messages actually make it to your subscriber’s inbox. Klaviyo has always provided tools to help brands understand their email deliverability, but today Klaviyo takes the next step by allowing you to understand your […]

Klaviyo news
Oct 16, 2023
Streamline Transactional SMS with Klaviyo’s Shopify Order Updates

In this product release  We are excited to introduce a valuable addition to Klaviyo’s SMS feature set: Shopify SMS Order Updates. This new feature enables Shopify users on Klaviyo SMS to effortlessly obtain consent and deliver transactional updates through text messages. With Shopify SMS Order Updates now at your fingertips, brands can efficiently handle all […]

Klaviyo news
Oct 16, 2023
September release notes

New features to help you personalize and measure your marketing this BFCM season. With BFCM fast approaching, we’ve released some key features to help you ensure you are putting your best marketing forward. Get started with faster personalization using the new “add personalization” button. We’ll also help you understand the impacts of your marketing with […]

Klaviyo news
Oct 11, 2023
Increase traffic and retention through personalization with Klaviyo and Thanx

We’re excited to announce the launch of a new integration and partnership with Thanx, a leading loyalty platform for restaurants. As the restaurant industry takes on a new normal following the pandemic, operators look to adjust their business strategy in response to unfamiliar conditions. With increased competition and a rise in digital ordering, including third-party […]

Klaviyo news
Oct 4, 2023
Age Gating: SMS Marketing for Alcohol Merchants

In this product release  The popularity of SMS marketing in ecommerce is soaring, with almost half of all businesses in the industry leveraging the channel for marketing. Brands recognize the importance of offering a mobile-centric experience that fosters direct communication with customers. SMS marketing has proven to be a powerful tool to drive sales, as […]

Klaviyo news
Oct 4, 2023
Send personalized texts to customers in Ireland

In this product release  Klaviyo brands in the United Kingdom have already harnessed SMS marketing for revenue growth and customer retention. Today, we are thrilled to extend Klaviyo SMS availability to companies based in Ireland. Now, you can seamlessly utilize all your favorite Klaviyo features, such as segments and customer data, to launch targeted text […]

Klaviyo news
Sep 18, 2023
August release notes

New settings and features to help make this your best BFCM yet. BFCM is only a couple of months away, and Klaviyo customers are heads down preparing for what is the Super Bowl for retail. Internally, the Klaviyo team has you covered with a range of new settings and features to help you have your […]

Klaviyo news
Sep 7, 2023
Personalize push notifications with dynamic images & GIFs

The dramatic rise of mobile app usage has made push notifications one of the best ways to ensure consumers keep spending with you. But while mobile app users are often some of your most dedicated customers, it can be difficult to engage and retain them. Sending relevant, personalized notifications is crucial to keep your app […]

Klaviyo news
Aug 31, 2023
Stand out in the inbox with anytime campaign sending

Campaigns are incredible revenue generators, especially during peak times of the year like Black Friday or the holiday season. But it can be hard to stand out in all the marketing noise from other brands when lots of messages arrive from different brands all at once We’re excited to announce that you now have greater […]