With Klaviyo’s new campaign performance reporting feature, get a fresh look at your campaign metrics, at the audience level. We’ve added campaign-by-segment reporting to give you key insights about each segment, identify patterns, and spot outliers, so you can see what works best for each type of customer, and make smarter decisions about future campaigns. […]

Being able to easily identify what email content resonates the most with your audience is key, especially with automations that are constantly running in the background. A/B testing is a great way to do that, saving you time and money by sending the best-performing message variation to your audience at the right time. Our new […]

For your brand, unread texts mean missed opportunities. Klaviyo’s virtual contact cards are here to help: This new feature makes your texts more recognizable, so they don’t get lost in the noise. Your customers are reading text messages all day, every day. While upwards of 95% of texts get opened and read, those from an […]

Klaviyo has released a new JavaScript (JS) object that supports callbacks and promises, giving brands that leverage our APIs more visibility into when updates have been made to Klaviyo’s system. This gives you more control over the timing of  customer-facing onsite experiences, such as the triggering of a sign-up form.   The challenge Callbacks or […]

We want to be as transparent as possible, share what we know and what we are doing to respond to the event.

Klaviyo is excited to announce our strategic partnership with Shopify that will bring enhanced features and functionality to mutual customers.

Learn about Klaviyo’s pricing update, why we made these changes, and how it will provide more transparency and flexibility to your business needs.

Klaviyo has updated its attribution model to better coordinate multi-channel experiences.

Read about the March Klaviyo feature product updates for new reporting, email and SMS communications, and data insights.