Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform's evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles
We’re constantly making Klaviyo better, with new features, updates, and upgrades designed to help your business thrive. This October, we’re highlighting features that will save you time, connect you with the info you’re looking for, and give you even more flexibility, so you can focus on creating great experiences for your customers. October product highlights: […]
Learn what types of cyberattacks you need to watch out for, plus how to protect your team and Klaviyo account from suspicious activity.
Today, security and data protection are more important than ever. There have been 3 billion more cybersecurity attacks on consumers in 2022 compared to 2021, and it’s estimated that this number will continue to rise over 15% year over year. The main causes of these attacks come from misconfigurations, human error, poor maintenance, and unknown […]
Do you ever wish you could talk to the customer who came to your site, signed up for your newsletter, clicked on a few products, and then left? Understanding their behavior, down to the time they spent looking at each product, would allow you to speak to their needs and increase your chances of winning […]
In this product release Klaviyo has added a new button to our classic email editor so marketers can convert their already built campaign, flow, and templated emails into our new email editor. The new editor unlocks some of the most requested features when it comes to building email content, so we’ve made it easy for […]
When we released the subject line assistant for campaigns earlier this year, the feedback was clear: The tool was saving marketers valuable time and helping to create subject lines that got people to open your emails. We know the pain of coming up with subject lines doesn’t only apply to your campaign emails, but also […]
Klaviyo’s SMS Conversations allows brands and subscribers to communicate directly using two-way text messaging. Earlier this year we added the ability for brands to create “Quick Responses” or pre-written replies to commonly asked questions within Klaviyo’s SMS settings. Klaviyo’s release of “Suggested Responses” now makes responding even easier by using AI to evaluate incoming messages […]
Klaviyo’s Back in Stock flows allow brands to automatically notify customers when an item they expressed interest in is available for purchase again. With Klaviyo, brands can send these notifications to subscribers with either email or SMS. This latest update to the back in stock flow allows brands to use MMS dynamically in their flow […]
Practice makes perfect — and so does testing things over and over again. Want to take your performance to the next level? With Klaviyo’s A/B testing capabilities, it’s easy to test different components of your email and SMS messages — subject lines, body copy, CTAs, images, send time — to determine what resonates most with […]