Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform's evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles
Have you ever suspected that you had deliverability issues and wanted to see your email open rates by inbox provider? Or wanted to see if an elevated bounce rate could be attributed to a specific email domain, or was just happening across the board? Now you can answer deliverability questions like these and more with […]
Think about your favorite software to use. What is it about their home page that you love? Maybe it’s how clean the design is, or having relevant information front and center to help you go about your day. Whichever factor you choose, a home page should quickly inform you about where your marketing efforts stand. […]
When querying profiles from Klaviyo’s API, it’s critical to know the profile’s detailed subscription status. Subscriptions object in profile response body The new profile response body now includes an object called “subscriptions.” This houses all of the data for the consent status for various channels for the profile. The subscription object includes detailed information for […]
You need access to your most important data to make informed decisions, especially when it comes to your email deliverability. Deliverability refers to your email landing in the inbox like you intended, or being placed in the spam folder where it may never been seen by your subscriber. There are many different factors that impact […]
Understanding who is consented to receive marketing is crucial to a successful omnichannel marketing strategy. The rules of who you can send to on email and SMS vary and breaking them can carry some stiff penalties. Chances are you may have some profiles that opted in for email or SMS marketing, some who unsubscribed, and […]
February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more. Top features this month A reimagined flows page New profiles API functionality – GET subscribers Redesigned channel status box in profiles Notifications upgrade from the bell icon Other […]
Automations, or flows as we call them at Klaviyo, help you make money in your sleep. They allow you to send targeted messages that are triggered by an interaction someone has with your business. For example, if someone is shopping on your website but abandons their cart, you can automatically follow up with them at […]
In today’s world, you need to be notified quickly of what needs your attention, especially when it comes to running your business. Those notifications should be easy to find and help you get to the bottom of resolving issues. Let’s be honest – no one has time to sift through all their notifications manually turning […]
We released some exciting new features in January to kick off the New Year! From expanded integration capabilities, to new notifications when your email is at risk of clipping in the inbox, we’re always looking to make Klaviyo work better for you. Top features this month SMS A/B testing in flows In-editor product feeds […]