Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.
Email marketing articles
It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]
Flash sales require careful planning to be run successfully. This outline will cover what you should include in your flash sale email templates.
This post will walk you through the process of adding a countdown timer to an email. It’s incredibly easy, and best of all – it costs nothing! Learn more now.
The start of fall is a busy time for ecommerce stores. Here are 3 well crafted fall email designs for newsletters—and why we like them.