2025 email marketing benchmarks by industry
Data is a marketer’s best friend—particularly performance data. In these 2025 email marketing benchmarks, we share data based on over 157,000 Klaviyo customers to help ecommerce marketers from all industries, including fashion, beauty, health, and more.
Highlights from the email marketing benchmarks report
Dive deeper with key learnings
Check out these 3 takeaways from the full report—and download your copy to learn more.
These days, shoppers expect sales all year, not just on Black Friday. Year-round, brands often compete for consumer attention with clever discounts and limited-time offers. But spending extra time to find the campaign dates and messages that will most resonate with your audience, or segments of your audience, really matters.
Campaign order rates are more than 5x higher for the top 10% of campaigns across both email and SMS. RPR for the top 10% of campaigns is even higher at 7x the average.
Brands that want to excel beyond the status quo need to go beyond discounts to develop smarter digital relationships. Effectively using customer data for smarter segmentation and better personalization is key to standing out. (Keep an eye out—more tactical advice on this later in the report.)
The only platform with personalized benchmarks built in
Reach your goals faster by focusing on email marketing best practices and the metrics that need the most work. Klaviyo’s personalized benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack—and where you might be falling short.
