Industry performance data

Let our 2024 email and SMS benchmark report guide your growth

Download our 2024 global benchmark report, complete with expert tips and tricks for how to improve your performance.

Get the exclusive guide to benchmark metrics for your industry

The big benchmark takeaways

Quarter-over-quarter engagement rates are relatively steady—especially in email

Automation is the conversion-driven marketer’s secret weapon

SMS has the potential to drive even more revenue per recipient than email

Take a peek at the types of performance data you’ll find in the report:

EMAIL OPEN RATE
EMAIL CLICK RATE