Key AU marketing dates for 2024
Discover 200+ key ecommerce dates that AU customers care about to plan a marketing strategy that is relevant to your brand.
Never miss a marketing moment
Keeping track of all the seasonal events can be overwhelming, and it only takes missing one or two key marketing moments to realise that you’ve passed up on an opportunity to inspire your customers to shop with your brand.
With this calendar, you’ll have access to key ecommerce dates to consider when planning and executing your marketing strategy. Expect campaign best practices, tips to connect and convert, examples from top brands and more.
From Mother’s Day to Vogue Online Shopping Night and Black Friday, you can decide what’s most relevant to your brand and customers to ensure that your strategy and campaigns are well-timed and effective.
Here’s what you can expect
Campaign best practices
One-off campaigns—as most seasonal strategies are—require a lot of time to set up and once they’re finished, the revenue they drove is typically finished as well. Make sure that the massive amount of work you put into your campaigns pays off with key marketing automation tips.
Tips to connect
A growing number of customers expect brands to be empathetic to their situation—like offering opt outs to Mother’s Day campaigns for those who struggle on the day. Get advice on how and when to be sensitive to your customers’ feelings.
Examples from top brands
What dates do the top ecommerce brands plan their marketing strategies around and what does a successful campaign look like? Discover real examples from brands that are bringing together data, relevant content and design to create click-worthy email and SMS messages.