Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.
Owned marketing articles
Owned marketing
Differences between SMS and email marketingAug 17, 2020
Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]
Alexandra McPeak
8min read
Owned marketing
Delight your best customers with a VIP programMay 12, 2020
Get tips and ideas from DTC businesses and create a VIP rewards programs used to influence repeat purchases, retention, among your best customers.
Alexandra McPeak
8min read
Owned marketing
Build your email list with exist popupsOct 18, 2017
Find out how exit popups can help you build your email marketing list, why they’re effective, and the data Klaviyo has from users that set them up.
Greg d'Aboville
7min read