Posts by Jax Connelly | Klaviyo

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Jax Connelly

Lead editor-Klaviyo

Jax Connelly

Jax Connelly

Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.

Posts by this author

In dark sage font on a lighter sage background, stacked capital letters in the background of the image read, "6 use cases." In smaller black copy over that, text reads, "SMS: drive more sales, inspire your next send."

In dark sage font on a lighter sage background, stacked capital letters in the background of the image read, "6 use cases." In smaller black copy over that, text reads, "SMS: drive more sales, inspire your next send."

May 9, 2024

6 SMS marketing use cases & why they work

Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.

18min read

In lavender capital letters on a salmon background, copy on the left side of the image reads, "14 TIPS TO GROW YOUR SMS LIST." In smaller copy underneath that, text reads, "get more opt-ins without breaking compliance laws." On the right side of the image is a sign-up form on someone's phone.

In lavender capital letters on a salmon background, copy on the left side of the image reads, "14 TIPS TO GROW YOUR SMS LIST." In smaller copy underneath that, text reads, "get more opt-ins without breaking compliance laws." On the right side of the image is a sign-up form on someone's phone.

May 8, 2024

14 ways to build your SMS list—compliantly

Create a clear CTA in an email roll-out to drive your contacts to opt in for SMS. Utilize existing subscribers to grow your SMS list and boost engagement.

15min read

In stacked capital letters on a tan background in the left half of the image, lemon copy reads, "4 of the top SMS platforms." In smaller black copy on a lemon background on the right half of the image, text reads "and why they might be right for your business." Underneath that is the Klaviyo flag in black.

In stacked capital letters on a tan background in the left half of the image, lemon copy reads, "4 of the top SMS platforms." In smaller black copy on a lemon background on the right half of the image, text reads "and why they might be right for your business." Underneath that is the Klaviyo flag in black.

May 6, 2024

4 of the best SMS marketing services in 2024

Read about 4 SMS marketing platforms that can help you connect with customers. Learn which one works best for you based on factors like compliance and attribution.

16min read

In lavender and white font on a dark, galaxy-like background, image reads, "how 1.5K+ marketers are using AI at work." To the right of the text is an image of a report booklet titled, "The AI trends report for ecommerce marketers."

In lavender and white font on a dark, galaxy-like background, image reads, "how 1.5K+ marketers are using AI at work." To the right of the text is an image of a report booklet titled, "The AI trends report for ecommerce marketers."

Apr 8, 2024

Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

6min read

woman sitting at her desk writing

woman sitting at her desk writing

Mar 18, 2024

Your free RFP Template: 122 questions to ask

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

23min read

Mar 7, 2024

Marketing automation KPIs: how to measure your success

Learn 4 ways to test and optimize your marketing automation efforts.

10min read

Mar 4, 2024

Activate both in-person and online customer data to grow omnichannel revenue

A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.

3min read

Mar 4, 2024

Consolidate your retention marketing efforts under one roof

Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.

3min read

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.

Feb 23, 2024

Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

9min read